The Cinemas struggling to lure audiences with the promise of a big screen, are now hoping three big screens will do the trick. Movie houses across the world are increasingly adopting a new gimmick called ScreenX, which surrounds audiences in 270 degrees, one screen at the front and two at each side, for an audiovisual experience that is supposed to be more immersive than the at home experience.
ScreenX is the world's first multi-projection system designed to enhance the cinematic immersiveness of the theater setting. It was created in 2012 by CJ CGV, part of South Korean conglomerate CJ Group, as one of the company's industry-changing "next cinema formats," alongside 4DX, the global leader in multisensory cinema technology with motion and environmental effects. ScreenX allows moviegoers to experience beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to create an immersive, panoramic, 270-degree format that projects onto three walls of theaters. As of July, ScreenX has been installed in 147 screens around the world, including 85 screens in South Korea; 44 screens in China; 4 in the United States; 4 in Turkey; 3 in Switzerland; 2 in France; 2 in Vietnam; and 1 in Thailand, Japan, and Indonesia.
For more information visit CISION, News.com.au
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