Customer service is an element that every business must care, because our clients have opinions about our performance in base of that. Inbound marketing relates with.
Inbound marketing is a methodology where marketing and publicity combine in order to establish a first contact with the user and guide him since the beginning to the end of his buy. Using proper content in every phase, we want to make this process into a friendly one with the objective to promote loyalty in them.
Internet is a fundamental tool to buy everyday but, as business, we can take advantage of it to give our clients any type of contents.
Inbound marketing has four phases:
Attract
Using publicity, content marketing, social media, SEO and others, we attract potential clients to our web.
If we have a well-designed web with quality content, it could generate more traffic thanks the indexation to search engines and our users can help too when they share what we have.
Convert
Now we have users, we need to apply techniques and process to obtain data through formularies.
For this, we could offer contents that can be downloaded in exchange of a formulary. Some files could be ebooks, webinars, buddies videos and templates.
Educate
We have their contact, it's time to send them information. Usually, companies use lead scoring (by qualifyng leads, we can know which users are close to make a buy) and lead nurturing (via email, the client receives personalised content according to his profile).
Close & delight
This phase belongs to the buy but, in it, others process begins in order to convert out client in someone loyal to our brand, as:- Keep them satisfied
- Offer them useful information
- Take care of the registries: even if they can’t buy, they are valuable to our company as followers
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