What are the benefits of conducting contests on social networks?

Today, no one doubts the importance of social networks in order for a business or company to get to know the online world and increase its customer base. There are many benefits and advantages they offer, but in this post we want to focus on the possibilities offered by raffles on the main social networks; Facebook, Twitter, Google+, etc.

And if you're thinking about how to improve your reputation and your brand image, reach more people every day, increase your customer base and enjoy greater benefits in your business, you should know that in sweepstakes and contests on the networks you will find your best allies.

Starting from the fact that nowadays social networks have become an essential communication tool, not only for users, but also for companies, it is important that your business is present in them. This is the case of Chapea, a well-known Spanish company that is dedicated to the marketing of personalized gifts, and which is closely linked to social networks and online raffles.

The problem is that there are times when it is not enough to be, but you have to go a step further and get highlighted, and here the raffles are shown as the most perfect solution.

MAJOR BENEFITS OF THE SWEEPSTAKES IN RRSS

The benefits of making raffles on social networks are many, but without a doubt we must highlight the possibilities it will offer you when it comes to making yourself known and getting loyal customers every day.

Because when you create a contest on any social network, you are already attracting the attention of users, which means that they already have your brand in your head, and at least until the end of the draw they will continue to have it, which is something.

You could say that the draw is like a fishhook, in which users must click to take a look at your page, see the products or services you offer, and perhaps continue to accompany you for a while. In addition, it will allow you to maintain a bidirectional relationship with your customers.

In addition, being aware of the facilities that are given in the networks when sharing content, the word-of-mouth factor is fundamental. You can include that to participate in the raffle you have to share your publication in their corresponding profiles, so do not doubt that it will help you to see how your followers rise like foam. In social networks, friends of your friends are your friends.

WHY IS IT SO IMPORTANT TO FIDELIZE CLIENTS?

For a company to achieve customer loyalty is essential, especially if we take into account the enormous competition that exists in the online world. It is important that if you have a company or business you can get your best customers loyal, and for that you will have to make an effort, otherwise do not doubt that they will soon be going to the competition.

Loyalty customers allows you to ensure a fixed income every month, and is that if a customer is comfortable with your services, why would you bet on another company? Here the key is to keep them happy and with a positive attitude towards your business, trying to create a relationship between your products and your customers.

To achieve this, in addition to carrying out activities such as contests and sweepstakes on social networks, it will be very helpful to have as much more information from your clients, the better. This will allow you to focus your business based on the tastes and needs of your target audience, adapting at all times to what they are looking for.