Do you want your store be chic or elegant?

The presentation of a store is very important since it is not only our cover letter said, a nice and cozy place, it is incredibly attractive for any possible buyer. How many times have we not entered a place just because it looks flashy or chic?

Experts say that there are very fundamental elements in a store to which we must pay attention if we want to achieve this.

Space

The place should be wide as well as bright. A luxurious place is always striking and this is achieved with a spacious place with clear surfaces. The location is also important: choose the one that brings together a good part of your customers.

Illumination

If you can not have natural light in your establishment, bet on the soft light. A warm and not cold environment invites you to stay longer.

Sound

Depending on the type of store, music is always a good ally. If you have a clothing store, rock would be the main thing in your playlist; if it is a doctor's office, the ideal is relaxing music; if it is a food store, depending on its origin (Italian, Mexican ...) you can increase the purchase of ingredients associated with these cultures.

Distribution

Less is more and this saying can apply to a store as well. Those that are exclusive choose to have a limited amount of products in sample since, ideally, it is to suggest and not cram the eyes.

Showcase

Each product must be separated from another according to a certain criterion. We must not mix them.

Furniture

Wood, metal, fabrics give a particular air to your store. If you want something minimalist and current, steels and crystals are your allies; If instead you want something more delicate and tenuous, then fabrics like muslin or silk can help you; If you want sophistication, then woods and leather.

Colors

They help to correct structural defects without mentioning that they identify our business. Each color (red, orange, blue/green, black/gray, brown/ocher, aquatic colors, yellow) has a different meaning (action, imagination, relaxation, elegance, warmth, professionalism, activity) so we must be cautious in its use.

Energies

Some followers of feng shui take it into account when setting up a business. It is enough to distribute the store according to the five oriental elements: the cash register to where the fire is located to favor prosperity, for example. 

Source: Emprendedores.