The news of the RGPD in the social networks of company
The General Regulation of Data Protection (RGDP or GDPR for its acronym in English) is a community regulation that regulates the processing of personal data in all countries of the European Union.
It will be the first time that all EU countries will have common legislation on the protection of personal data, which is good news for citizens. However, the changes implied by the RGPD force companies to adapt their marketing and communication activities. These are some of the main novelties of the regulation:
In order to process your personal data, you must obtain the explicit consent of the users. This means that, for example, you will not be able to add to your database e-mail addresses that you have found on web pages.
You must report any breach of data protection within a maximum period of 72 hours, both to the corresponding control authority and to users who have been affected by a theft, unauthorized access or illegal use.
You can only obtain consent for the processing of personal data of users over 16 years of age. However, the RGPD allows different countries to lower this age of consent.
You will have to explain to the users how, for what and for how long you will treat your personal data in a concise, transparent and easy to understand manner. Therefore, the typical Legal Notice written in jargon that no one understands will no longer suffice.
Compliance with the RGPD will be mandatory for all companies that process data on EU citizens, even if they are not registered in a European country. In case of default, fines can reach up to 20 million euros.
You will have to have a Data Protection Delegate in charge of managing all the aspects related to the data of your users. This delegate may be an employee of yours or you can contract his services to an external company.
If you share personal data with other companies, you must ensure that they also comply with the RGPD, or you may be sanctioned for possible infractions (for example, in the case of e-mail providers or co-marketing campaigns).
Change in Facebook's privacy policies
If we talk about data protection and social networks, the focus is positioned on Facebook. The social network of Mark Zuckerberg has updated its privacy policies to adapt to the new General Regulation of Data Protection of the EU.
What are the main news of the RGPD for Facebook users?
New measures for the use and access of teenagers to their Facebook profiles.
Improvement of the tools to access the information that is shared about you and be able to download it easily.
Changes on the display and use of advertisements on Facebook.
Improvement of the information that is shared and facilitated through mobile devices.
Changes in the privacy policies of Twitter and LinkedIn
Twitter and LinkedIn, two platforms that have also modified their privacy policies and adapted them to the demands of the new RGPD of the European Union and that, in general terms, have hardly any significant changes in the way they have been managing so far the personal data of its users.
In the case of Twitter you can access their new privacy policy in this link, where they inform you that you can request a direct download of your history at any time, as well as the degree of protection of the tweets and information that you share publicly. on the platform.
In the case of LinkedIn, the management of your personal data is still very similar to how it was done, although remember that since last year the professional network offers you the possibility of viewing your data outside the platform, something you can deny you
Changes in privacy policies on WhatsApp and Instagram
The new General Data Protection Regulation is also behind the changes in the privacy policies of WhatsApp and Instagram (both are owned by Facebook).
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