20 questions you must consider if you want to take your brand to social media

When making a marketing campaign, it is important to define certain elements of our company as well as the means by which we will advertise our services and products. Mr. Carlos Lluberes Ortiz, de Dale a la web, brings us 20 questions that we must take into account when publicizing our brand on social networks.

• What is the objective of our brand?: if we have this well defined as well as what we look for in social networks, it will be easier to define the strategy, since we would focus on that justly. Remember that the objectives should not always be "sell more".
• Does the company control its sales or does it have a distributor?: depending on who makes the sale, we can focus our products either direct to us or redirecting our vendor.
• How many products or services do you have?: the more products and services, the more likely it is that communication on social networks will not be so limited to when you have one.
• Is the brand defined?: we must have a brand whose personality is already established to only bring this to the networks.
• How much branding serves the brand?: sometimes, the presence in social networks is given by the simple desire of the owner without this being directly related to sales. First, we need to have an audience to share our products and services with.

• Does the company generate news or its production is interesting?: if you have any of these things, it would be easier to generate first-hand content with which to attract potential followers, either by news or by sharing the brand's own production.
• How is customer service?: It is a very important point since consumers opt for those companies that meet their needs.
• Who are the customers?: as with the brand, you must define the public, their customs, where they are.
• How often do customers buy the products or services?: if we have customers who buy us up to three times a week, then we must consider that our news and releases can be very interesting.
• Clients are natural or corporate?: the former tend to use social networks more frequently, while the latter require more time and dedication to capture their attention through the networks.

• Many or few clients?: depending on this, interaction on social networks will depend.
• How do customers arrive?: if they arrive by third-party referrals, then our network campaign should focus more on monitoring than capturing, for example.
• How is the privacy of the company?: if you are a psychologist or an auditor, it is understandable why you do not want to share about the experience of your customers, even if you are a company that is only jealous of this information. However, that subtracts the possibility of publicizing the opinion they have of your brand.
• How valuable is the content of tips or tips?: if the brand can share content related to its branch of production and at the same time be useful for their customers, they will appreciate it.
• How much do clients use social networks?: although the use of networks is widespread, we must be aware of our public, their age and possibilities of accessing the internet as well as the networks they frequent the most.

• Do customers share their experience in the networks?: this can help us improve our image to other potential customers, in addition to giving us the opportunity to thank these customers and make us see that we are aware of what they say about our brand.
• Do customers express the need for these products or services in the networks?: if there are potential customers who express their need in the networks for what we can offer them, then it is worth monitoring and having presence in these social networks.
• Are there recognized influencers in the industry?: it could be very helpful to contact them to help us promote our brand.
• Why people would follow the brand?: must define the value of our brand, that is, what we offer that others do not or why our consumers would choose us over other brands.
• How is the competition in social networks?: we are not the only ones with the idea of ​​taking our brand to this medium so we must be aware that there are other brands that offer the same or even have many more followers. We should not discourage ourselves for it but rather arm ourselves with courage and patience to continue.