Community of fans. Why is it important for your brand?

A community of fans or brand is a group of people united by the interest in a certain brand. They represent a network of people whose exchange of ideas and interactions are related to the enthusiasm they feel for a certain brand.

Every time I think of a community that represents a brand, I think of the football fans, yes, because it is them, the football fans, those people who are always with their team and represent fidelity to a shield and colors.

And there is not much difference with the brand communities, since these are the face of the brand in the street, they are those people who will speak well of you, who defend the logo and its colors, that if your friends go with the competition, They will try to turn them to your side, that is, to the side of the brand they represent.

Why do they do it?

Because they feel identified, because the brand transmits a personality to the world and they like it. If the brand is smart, you will know who those people belong to your community, as well as identify them, gather them and give them an added value, something that makes them feel unique and special. In this way they will continue promulgating their loyalty to the brand, "in good times and in bad times" just like soccer lovers say.

However

What is a brand community?

A brand community is a group of people united by the interest in a certain brand, that is, it is a community created around a particular brand. On this concept, it is necessary to explain that it can not be considered as a marketing strategy.












































The virtual communities that are based on a brand, represent a network of people whose exchange of ideas and interactions are related to the enthusiasm they feel for a certain brand. Here, it is worth noting that members do not need to belong to the same social network or have a social relationship. Thus, the people participating in the community are united by the need to conquer new information. They can also get excited about the exchange of ideas about a certain service or product. This allows people to exchange opinions, make criticisms, suggestions or simply discover more information about something that interests them about the brand.

One of the advantages of this type of community is that they generate in the members a feeling of belonging to a larger social group. This is great because the company will clearly see the benefits by increasing its number of followers, fans and even perceive an improvement in economic results.



In general terms, brand communities represent platforms that allow dialogue between the company (brand) and its consumers. Among consumers, it is possible to find influencers, but it is important that the company offers equal consideration to both these characters and the other members.



When you decide to invest in the construction of a brand community, you must be aware that you will be placing the image of your company in evidence. Thus, it is essential that you act with commitment.