5 innovative ideas to increase sales in the Marketplace

"Selling through marketplaces alleviates costs in the short term, so it is usually a very attractive alternative for those who are just starting out."
The sale through the own channels has many advantages, but it is not the only option. It depends on the sector in which you want to sell, you can choose one option or another. For example, Zalando is highly recommended for fashion, while for the technology sector PcComponentes is becoming a benchmark.


In any case, I will not be talking about anything unknown if I mention Amazon as the leader par excellence. This is so, because as a marketplace it has managed to make users able to sell our articles: Saving costs of diffusion and online positioning. Offering secure payment systems and, in some cases, logistics management. What to consider in your strategy to sell online?
More than ideas, I would call them popularly known techniques or practices in my area (content marketing), and that from my clients' own experience I know they work.As you had been counting, so far we have seen what are the options when selling online. Now we will see 7 specific ideas with which to improve certain aspects of your global marketing strategy.


I am sure that these practices can also be of great help to you when answering the eternal question of how to sell online. Here I leave you:


1) Improves the user experience and web usability

Be clear that your 360 marketing strategy can go to waste if your website is not ready to give the best of itself.
The user experience and web usability are two basic aspects that must be taken into account when launching any type of online project, and even more so if it is a sales channel.


2) Includes calls to action

Calls to action are messages that are usually presented as a button and that direct users towards a specific action. In this case, they could be calls to visit a letter of products, add an item to the basket or complete the purchase process. However, depending on the channel that we are and the message to be disseminated, they can also be used to obtain subscriptions to a newsletter or to download valuable content.


3) Share your story with good storytelling


In this sense, storytelling refers to the technique with which to tell this story in the right way to create an enveloping atmosphere that makes users enter it. That they feel each one of the emotions that you want to transmit and that they make them theirs.Applying emotions in commercial messages is one of the best ways to humanize a brand. Getting to transmit something to users through your story will make them feel closer, more human and more reliable.

4) Copy in the texts that describe your products 

Think that users can not touch them or get a totally faithful idea of ​​their physical appearance. For this reason, along with the images the product descriptions have a lot to say in an online purchase decision.Whether you are going to continue to develop a complete

strategy or if you are going to sell your products in a marketplace, you should keep in mind the relevance of the detailed description of the products or services you offer.


5) Apply email copywriting techniques As I have said before, email marketing is one of the best valued communication channels, because it is not intrusive to allow ourselves to be the one who chose the moment to review the received messages. However, to get a campaign sent through email to have the desired effect, we must apply email copywriting techniques in the different text fields such as the subject, the body of the message and, of course, the calls to action.