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The 5 most profitable businesses for this year 2018




1.Hairdresser at home
A business dedicated to providing the hairdressing service at home would take advantage of the trend that exists in people to look and feel good, but also the short time that women nowadays to go to a hairdresser or a beauty salon.

2.Massage center step
A massage center at the passage would take advantage of the tendency that exists in people to feel good, but also the tendency that also exists in people to look for moments of relaxation that allow them to relieve stress, and the little time they have nowadays. to go to a traditional massage center.

3.Sale of healthy food
A tendency related to people's desire to look and feel good, which has also been going on for some years now, and which is expected to gain more strength in 2018, is the preference in people for healthy food, which does not It necessarily implies dietetic or vegetarian food, but it could simply involve low-fat food and condiments.

4.Electronic commerce
Another trend that has been taking place for some years now, but which has just begun to gain strength (probably due to the incentives that big brands have been offering consumers to buy their products on the Internet, to the greater access than today in the day people have credit cards, and the popularization of prepaid cards that allow buying online simulating a credit card), is the increase of electronic commerce in the Spanish-speaking market.

5.Sale of organic products
Another trend that has been taking place for some years now and that will surely continue in 2018, is the concern for the care of the environment and, with it, the consumption of organic products (products that do not harm the environment when using or be made of natural or recyclable inputs).



Ideas to start your business without investing a lot of money.



It does not always require large investments to be able to start. With some skills or strategies to address everything related to business or talent. Next, we will present the following "tips" to be successful without needing a lot of capital, even in the midst of a crisis like the current one.

Commercial intermediary: If you have skills in sales, today there are many companies that do not want to hire vendors on the payroll but need to generate a portfolio of clients so that their products are sold successfully.
       Consulting: Experience is a very valuable quality, that is why many entrepreneurs base their business in the sector in which they have accumulated years of practice. Think about your industry and the knowledge you have about it, and then how many companies would value your advice.
      Micro-ventures: Of course, starting with a small business thanks to the collaborative economy and services such as Uber or Airbnb to monetize your car or your home, even if some of these systems do not operate fully in the local market, have had a positive response and successful by the public.
        Personal trainer: If you have knowledge in training and even sports nutrition, this market is beginning to emerge, as several gyms are hiring the services of personal trainers. Although today a personal trainer can also earn money by uploading their videos to YouTube.

   Repair or skill-based services: If you have a specific skill, such as making furniture, repairing computers or other electronic devices, it could be a business opportunity. Another alternative is private lessons, a type of flexible work that can be combined with other occupations.

         SME consultant focused on technology: If you have knowledge about the functioning of the Internet and social networks, you can offer your services as a community manager so that a business can build its image on the Internet, and help you attract potential customers by launching your social media advertising. .

        Corporate blog of company. Most companies have a website, however SMEs still have a low presence on the Internet. But beyond knowing how to do it, a more interesting option would be to reach an agreement with the company to manage and maintain content from an existing blog.




The use of the web in companies



Since the Association of Commercial Exchange on the Internet was created in 1991, the commercial use of the Internet was initiated and since then companies have used the Internet in various applications.

Below is a list of applications or activities that the company can use to take advantage of the Web:

Email: is one of the most important applications for most companies.
On-line product demonstration: can include catalogs and sample texts.
Customer service in real time: customers can place orders by entering information with the keyboard about the payment and the address to which they should send the item they purchased. Ask for supplies and follow up on orders placed.
Multimedia interactions: you can see rooms of a hotel chain in video.
Make reservations for tickets and tours electronically: obtain information about rates and make reservations online.
Sale of tickets and subscriptions.
Promote activities and products: currently the Web sites that earn the most money are those that sell advertising spaces directly on their sites (through banners). The prices of advertisements on the Web cost between US $ 2 and US $ 10. by a thousand "readers". A problem with advertising banners is that their effectiveness is relatively low, since less than 5% of users click on the banner to go to the advertiser's site.
Publication of the annual report, financial statements, results of the quarter of the company, internal magazine, etc.
Learn about the competition: through browsing the institutional pages of your competitors.


The importance of administrative management for business



The current competitive market requires not only that companies are well positioned in the segment, but also, mainly, that they achieve good administrative management, capable of transmitting confidence. This means that it is not enough to do a satisfactory job, it is necessary that it follow methods with excellent results.

The fact is that there is no formula that all organizations can use, being necessary to adapt to the reality and need of each of them. Having found this balance, and having people committed to the same end, it is possible to obtain optimal results.

Do you want to know more about this topic? Understand the importance of administrative management for business and see how it can generate optimal results. Good reading!

Know the benefits of good administrative management
Doing good administrative management brings various benefits for a company. Next, we are going to address some of the most important ones that cause the greatest impacts in the corporate daily life. Check them!

Healthy maintenance of profits
Without control of expenses, loss reduction and, mainly, confidence in the data, it is impossible to keep the finances up to date. By managing to organize all areas of the company, including the financial department, it is easier to manage the cash flow.

Establishing the periodicity and the way to do this control is of great value. In addition, it is necessary to centralize the information, avoiding duplication and errors when sending it to other places.

For this, it is necessary to change the various spreadsheets by a reliable system, which few people have access to when editing it.

Increase in productivity
It is possible to identify which teams best perform each specific task and focus on their strengths. Identifying the flaws in the processes and correcting them is more efficient, since it reduces the waste of time and, often, of resources.

With the identification and correction of faults, it is possible to produce more in less time, using fewer resources - which guarantees better results.

Help achieve goals
Achieving goals and results is often a reflection of good administrative management. This happens because the focus becomes the creation and implementation of more efficient processes that guarantee the achievement of the planned objectives.

Administrators begin to concentrate their efforts on intellectual activities and not on those that are not valuable, and they manage to have a better perception, in addition to which control becomes easier to carry out. Besides that, the realization of control becomes easier.

Generation of satisfaction to customers and employees
The most efficient processes are reflected in quality and time, which allows customers to have their needs met and overcome. The relationship with them can also become closer to better understand their needs and have products and services that can supply them.

Employees are also more satisfied when they perceive that there is not so much waste and a loss of energy in irrelevant tasks. They happen to feel more listened to and to be part of the transformation process, being more and more valued.

Source: https://www.myabcm.com


Steps to achieve an effective company.



We live in an era where the speed of change is increasing, which tests the ability to respond, take advantage of and adapt emerging opportunities. Thus, knowing how to measure and adjust the approach to action based on the value received by all stakeholders, including shareholders, it becomes clear that the company learns, since most employees are receivers and actors of a change management.

Only in this way can the transformation be managed, which is the result of achieving organizational effectiveness.

Organizational Effectiveness is the direct and synergistic result of the interaction of processes, systems, risks, structure, culture and people, so that the company develops by putting into action certain key elements:

1) The dynamic nature of the short, medium and long term objectives determined in the strategic process.

2) The approach to the client.

2) The alignment of goals, objectives, incentives, areas and people.

3) High management leadership with impact on results.

4) The alignment of talent to key positions to have the right people in the right position.

5) Evaluate the individual performance of groups, areas and company.

6) Identify areas that require improvement and make improvements.

Putting these elements into action implies a firm commitment from the managerial and managerial levels to make things happen in the time they should happen and with the available talent. Recall that an organization is simply a group of people who form the Human Capital, each person can be a driver of effectiveness whose talent is developable.

If there are capable and committed individuals, it is they who should be given the largest assignments, in such a way that individuals not so capable are put in trouble, given the opportunity to leave their comfort zone and not it is they who mark the traits of the organizational culture, that is, we must leave free way to create and develop a culture of achievement, results and rewards, only then the capable will develop, the incapable will leave and the not so capable will contribute to the goals of the company.

Source: https://expansion.mx


Content marketing is a component of digital marketing


Content marketing is a component of digital marketing. It is part of a wide variety of strategies, however, it is distinguished by a particular feature: campaigns.
While the other strategies are about how many times an ad or campaign should be exposed to the consumer until a purchase is made, in content marketing that does not matter.

Content marketing is not advertising. The idea here is to create frequent content that will be useful in the long term for customers and potential customers.

We could even say that this is the great attraction of this type of marketing: instead of interrupting people, as ads and campaigns do, it creates value and attracts attention with something truly interesting.

The main premise of content marketing is relevance, for its ability to continuously create an interest, an interaction, and of course, organic traffic.

Another point that differentiates it from campaigns is its ability to maintain itself over time, that is, always available to those who wish to have access to it. It also allows you to divulge it again as many times as you want, for example on social networks, mainly if it is an evergreen content.

Source: https://marketingdecontenidos.com


The Anatomy of a Full Sales Consultant: 3 fundamental skills




In sales, the 3 functions of a consultant is what makes the sales representative complete.

That is the kind of representative that has all the necessary strengths and that alone would already provide a good performance.

However, when they coexist in a single person, those 5 functions lead to maximum success.

In this post, I am going to show you the 5 functions of the anatomy of a complete sales representative:

1. Emotional intelligence is at the center of everything a full sales representative says and does.

It can be defined as the ability to understand and manage emotions efficiently, in oneself and in others.

2. The sales process is the result of a complete sales representative. There is a secret engineer living inside that type of salesman, is what inexperienced observers usually call "an artist in sales".
It is what allows you to know when to ask for more information and when to present them.

 It is what tells you when to invest more time in a potential sale and when to put it aside.

A clear sales process is the key model for the entire business conclusion of a complete sales representative.

3. Insatiable curiosity.
The purchasing decisions of people are based on their own reasons and motivations and not those of a sales representative.

The best sellers understand that doubt and usually ask more than present, listen more than talk and diagnose more than prescribe.

Source: https: //marketingdecontenidos.com


Content marketing for tourism, do you already know how to apply the strategy for the sector?



In this article I will explain why you should make the most of content marketing for the tourism sector and obtain the best results.

Why use content marketing for the tourism sector.
A trip requires that we seek information, the more we know about a place, the more confident we feel to plan our trip and visit it.

If you work with tourism, you have to keep this in mind: Internet is the main search tool, so if your client searches for information about your segment, you must necessarily find yourself among the main results.

Here comes the content marketing: Through a content with good SEO techniques implemented, you can conquer the first places among the main search engines.

Benefits of content marketing in the tourism sector

A content marketing strategy has many advantages. Let's list some:

1. Provide visibility for your business
Each content you publish serves as a virtual store that operates 24 hours a day, every day. Through your content, your potential clients will know more about topics that interest them and will end up building a relationship with your company.

In this way, you will convert your visitors into leads and then into sales opportunities.

Content marketing is also able to attract people's interest long before they are determined to buy. This means that you have enough time to build a favorable relationship with them and accompany them throughout the day of purchase.

2. You want authority in the market
From the moment people start accompanying your content and sharing it with others, you can commemorate, because your tourism business is already being seen as an authority in the market.

Even competitors and potential partners often see companies that have the respect of customers differently.

This recognition results in greater negotiation power and active possibilities to convert leads into customers.

3. Reduce your expenses
Content marketing can cost up to 62% less than other marketing strategies. This happens because all the actions you perform in this type of strategy are measurable, which helps you understand exactly what it brings and what does not bring results for your business.

This way you can direct your money for what really works, reducing expenses that would not bring good results.

4. Accelerate the sales cycle
The sales cycle is the time your company spends from the initial contact until the closing of the sale, considering all the stages of the day. The more time you take to convert leads into customers, the greater the cycle, which also represents a higher acquisition cost.



The 5 Tools that a Community Manager must use to be successful in their work.



Any person in charge of the community management of a brand knows that work implies talent, relevance, great efficiency and above all patience and organization. It is that, it is not easy to be (almost) 24 hours a day doing a follow-up and evaluation of the performance of the contents, comments and the name of the company in general.

Luckily, there are hundreds of tools that help this work, be more enjoyable. See below, 5 tools for a community manager.

1. Trello
Trello is a very useful application, which you can obtain for free, which helps in the organization of tasks, plans and actions, in the creation of calendars and allows to establish those responsible for carrying out the planned task.

2. Hootsuite
This is one of the most used tools to program publications on social networks, keep track of mentions, direct messages, among others. It also has a section where you can find statistics and check the evolution of the general metrics of social networks.


3.Buffer
This tool acts as a content manager and you can both share and schedule entries on social networks such as Facebook, LinkedIn and Twitter. Similarly, with it you can access statistics on the interaction and monitoring of managed accounts.

4. Marketing calendar kit
This kit is a compilation of editorial calendars in which the calendar for social networks is included. When you download it, you can edit it and organize the order of your publications and you can see important dates in time to react with valuable content:

 5.Slack
Slack is an application for the cell phone and for the computer that acts as an integrating chat in a company. Group the communication of the work teams so you can focus on your work. It has support channels such as private conversations and is integrated with external services such as Google Drive, Trello, among others.

Source: https://marketingdecontenidos.com




The top of the largest and most valued companies in the global market




The technology sector leads like the one with the companies with the highest capitalization in the market. Know the top of the 10 most valued companies globally.

10. China Mobile
He is 20 years old and has more than 438,000 employees.
This company has one of the largest mobile phone networks and mobile client base in the world. It is the leading provider of telecommunications services in China and Hong Kong.

9. General Electric

He has an experience of 139 years and has approximately 333,000 employees.
The multinational infrastructure, financial services and media with American origin, is present in more than 100 countries around the world.

8. Johnson and Johnson
He is 131 years old and has about 128,000 employees.
A giant of the pharmaceutical industry that sells its products in more than 175 countries around the world. Its main headquarters are located in New Brunswick, New Jersey, United States.
                                                                                                     
7. Facebook
A relatively young company, which with only 13 years is among the most valued companies in the world. It has more than 15,000 employees.
It was founded in 2004 after a university experiment and by September 2016 it had more than 1.7 million active users per day (of which 85% are located outside the United States and Canada).

6. Amazon

He has an experience of 22 years and has more than 222,000 employees.
It started as an online bookstore and currently offers everything of products. Cataloged as the largest platform for online commerce and services in the cloud through Amazon web services.


5. Exxon Mobil
It was founded as Standard Oil Company in 1870 by John D. Rockefeller and currently has more than 73,000 employees.

Its activities extend to more than 40 countries and include the exploitation, processing and marketing of oil products and natural gas, as well as the manufacture of chemical products, plastics and fertilizers.
Read also: Ranking of the 10 richest countries in the world

4. Berkshire Hathaway
It has its roots in the textile factory established in 1839 by Oliver Chace known as the Valley Falls Company and is incorporated as Berkshire Hathaway since 1955. It has around 360,000 employees.
Currently, it is a holding company with interests in a wide variety of sectors including: public services, railroads and insurance companies. It is owned by the well-known investor Warren Buffet.

3. Microsoft
With around 40 years of experience, it has about 114,000 employees.
It was founded by Bill Gates and Paul Allen in 1975, and works in the technology sector. It develops, manufactures and produces software and electronic equipment, its most used products being the Microsoft Windows operating system and Microsoft Office.


2. Alphabet
The American multinational whose main subsidiary is Google, with less than 2 years of existence and almost 70,000 employees, ranks second in the ranking.

It is a conglomerate of several companies: Google, the main subsidiary that develops products and services such as the Google search engine, the YouTube website, among others; Calico; Google Capital; Google Fiber; Verily; Nest; GV and Sidewalk Labs.

1. Apple

He is 41 years old and has approximately 66,000 employees.
It is valued at approximately US $ 605,000 million, being a leader in the technology sector. Design and produce electronic equipment, software and online services. Headquartered in Cupertino California, United States.

Fuente: https://www.dinero.com


The 4 Social Networks with the greatest advantages for Companies





Social Networks are the key for SMEs that hope to strengthen their relationships with customers in an attractive way.
But there are so many social platforms that it can be tedious and overwhelming to maintain presence in each one.

Next we leave you a list indicating the four best ones in which the companies should be to improve their participation in the market.

1.Facebook is the best social network for companies, let's see why:

Audience: Facebook has more than 2,000 million active users, women and men in similar proportions, not only young generations but also older audiences are reached 35-54 of which 67% have incomes from € 18,000 - € 55,000.

It serves for:

- Generate more dynamic relationships with customers, detailed updates and can use their profiles as extensions of their websites.

- Build a brand with the Facebook community, using various applications.

- Monitor the activity of the company's page, thanks to Facebook Insights, to get an answer on what content has the best reception (likes and comments).

- Ease and scope for networking.

2.Google+
 G + works similarly to Facebook, allowing brands to interact dynamically with users, but this platform allows directing the content to specific users, giving greater relevance to the messages. recommended for web positioning

Audience: G + is a network where the majority of users are men (63%), compared to women (37%). The audience is much smaller than the rest of social networks, most are between 18-34 years.

It serves for:

- Do business with young consumers, initial users.

- Create social interactions directed via circles.

3. Twitter
This network already has more than 500 million active users, and is excellent to generate conversations between brands and followers in only 280 characters.

Audience: The majority of Twitter users are women (62%), men (38%). 71% of users oscillate between 25 and 54 years old and 63% of users earn € 18,000 - € 55,000.

It serves for:

- Companies that do not have a lot of time but want to be connected.

- Find out what is being talked about the brand, allowing direct response to customer questions, criticism, as well as promoting products, providing consumer service, market research, etc.

4. Instagram
We can include a social network that is Instagram based on images and short videos that is widely used by a public where products and services are of great importance and can show news, services, products, events, and other information that is visual.





The best productivity software for companies




Productivity software: optimizing our time and tasks better

RTM: a task manager in the cloud simple and fast but very useful perfectly adaptable to the GTD model. It offers the possibility to create smart lists and share them, create collaborative work groups, program alerts etc. Your paid version costs $ 25 a year.

OneNote: organize your notes and ideas quickly and effectively with this software developed by Microsoft. It allows you to enter information from plain text to images, links, tables, drawings or even sound and video. And with your Live account you can synchronize online all the notes wherever you are.

Evernote: the online notebook par excellence; The king in regards to reminders and personal information. We can create text notes, share photos and audio, send links etc, and consult them whenever we want through their web version, desktop (PC and Mac) or applications created for iOS, Android, Windows Phone or Blackberry.

Productivity software: managing people

A3 Software: company specializing in human resources, accounting and taxation solutions. Its solution for managing people is called A3equipo and allows to manage all the functions of the HR department in a simple and effective way. It has different modules that range from the payroll section of the staff, to talent management, time control or training / evaluation of people.

workMeter: Spanish company that has developed productivity software that measures through objective and automatic metrics allows to know the activity and productivity of employees as well as the use of computer applications. Facilitates and optimizes the management of workers' time while helping companies and organizations to modernize their business culture and contribute to their adaptation to technological and business changes.

Goal 4: offer technological solutions for human resources and payroll. They adapt to the size of your company offering the product that best suits the type of organization. They have a wide variety of modules for the management and administration of human resources.

Source: https: //es.workmeter.com/


3 trends of social networks for 2018






We can not deny that social networks dominate the market and are one of the main ways to generate profits. These channels are in constant mutation and that is why those who work in the area need to be always prepared.

The media and technological revolutions happen at all times.

New ways to make videos
As you will still see in this article, audiovisual content promises to gain even more strength this year. Even today it is almost impossible to enter your Facebook, for example, and not find different videos.

The challenge that arises is related to the saturation of that strategy.

Although the videos continue to grow, it will be necessary to deliver differentiated content and formats to attract the attention of users in the midst of so much information. Therefore, do not stop creating productions out of the ordinary.

Change in the forms of consumption
Not only new features emerge. Platforms and means of consuming content take more strength each day.

If before people accessed the Internet through computers, today online traffic comes from mobile devices.

The chatbots revolution
Companies are progressively investing in chatbots: until next year, 20% of the content generated in the business market will be produced by machines.

These tools are increasingly smart and ready to serve consumers in any situation. These offer the possibility of fast and humanized attention, optimizing the work of professionals in the area.

Source: https://marketingdecontenidos.com/


New tools to analyze the behavior of consumers





With the exponential growth of the users that access the internet thanks to the democratization of the connection, as well as the evolution to 2.0 and 3.0 technology, the figure of the digital consumer, who is a more active user, has been configured with greater clarity , informed, that you have a broad knowledge of the market and with a greater clarity than you expect from your environment. These new consumers are increasingly demanding, they want greater personal recognition and a better experience with respect to the service or products they consume.

Then I will briefly describe some of them and how they generate their contribution to Marketing and especially to Digital:

Consumer Psychology
It is the discipline that studies the behavior patterns of the consumer as well as the aspects that influence their purchase decision, it is used to establish the prices, promotions, offers, discounts and the presentation of the products, additionally it is also used for the creation of a need in the consumer from the product. The knowledge of the consumer and its integration with the data provides a great tool to establish an effective marketing strategy.

Neuromarketing

This discipline applies different techniques from Neuroscience to Marketing. Its objective is based on analyzing the attention levels of people to different stimuli and in this way explain and / or predict behavior based on their neuronal activity. The study of human behavior from the Neurosciences allows us to have a greater knowledge of how different stimuli affect the consumer and in this way we can create a more focused user experience, segmented and adapted to their needs.

Source: https: //community.iebschool.com


3 tips to be successful in your work




The keys to success at work
The great assets of contemporary companies are the knowledge that their employees possess and the number and quality of the relationships they manage to forge.

The causes of success today are their human capital, the knowledge they manage to mobilize and the networks they set up. Consequently, managing the company requires new keys that not only lead us to success but make us happier along the way. Between them

1. Build trust

The essential quality "and the only one that works", says Blanca Jiménez, so that the work teams are productive is trust. "The boss must learn to deposit it in his collaborators, giving enough space for them to learn, but also setting the necessary limits so that they do not put the company at risk if they make mistakes."

2.Build a good environment

Relationships are very important. "The goal is to get them to be correct, courteous, and appropriate. We do not have to go to work to make friends, but it is essential that we have fluid relationships that allow us to work together and trust each other even if we are not intimate. "

3.Communicate properly

"The boss should not be one of those people who are laughing all day, but there must be a correct person." He must be able to communicate, so that, when necessary, "I can say hard things in a non-insulting way. You can not humiliate a person in front of others. You have to try to be courteous and cordial. "

Source: https: //www.elconfidencial.com 


8 Strategies to get more customers and increase your income.




Strategies to get more clients

Take back old contacts
Reactivates old clients
Provides new products / services to current customers
Up-selling and Cross-selling
Establish strategic alliances
Do a lot of pedagogy
Do not leave out those who are upset with your competition



A key aspect for these strategies to be successful.
Keep in mind that you must keep your ideal customer in mind at all times when designing these strategies. Only by knowing your profile will you know what kind of strategy fits best and how to approach it to be a success.

Source: https://es.shopify.com


5 TIPS TO IMPROVE YOUR MARKETING IN SOCIAL NETWORKS




A good marketing strategy for your social networks should help you achieve the desired objectives for your business or for your personal network. The strategy you design has to be dynamic, that can be adjusted to the variations and trends that you can find every day.

1. Catch your audience with powerful infographics or arts


People call a lot of attention. Radiant colors and graphics that are capable of summarizing data. The goal of an infographic is to present the information in a striking and effective way.

2. The content must always be updated


It is essential that your content is new and fresh, otherwise, you will bore your audience. It is vital that you are always up to date with the trends, so that you always have your audience more than interested.

3. Create attractive contests and promotions

Having new things on your social networks is always a good thing to keep your followers active. That is why organizing contests and promotions is a good tactic to make your followers feel honored and entertained at the same time.

4.Always follow the content calendar

It is important to organize your content well so as not to deviate from the topics you want to talk about. Having a content calendar, will provide you with a guide and it is much easier to run and write about the subject you want. In addition to this, it is easier to carry out your marketing strategy with much more efficiency.

5.Interact with your audience

It is essential from day one to establish a link with your followers, that is why you always have to have an interactive and responsive attitude when they talk to you or ask you something.

source: https: //www.delosdigital.com


Importance of digital marketing





Importance of digital marketing

Measurement: when performing a digital marketing strategy can be measured much more easily than traditional marketing strategies.

Personalization: digital marketing democratizes personalization, that is, it allows you to personalize the treatment with the client at a very low cost. It is important to note that modern consumers expect a completely personalized treatment by companies.

Brand visibility: if a company is not on the Internet "does not exist" because it has been proven that most people search the Internet before buying a product or service in the physical or digital world.

Recruitment and customer loyalty: digital marketing allows to attract and attract potential customers and retain current customers.

Increase in sales: digital marketing can significantly increase sales of the company because the potential customers of most organizations are in the digital world.

Create community: digital marketing and especially social media marketing allows creating a community that interacts with the brand, creating an emotional link between it and its customers.

Channel with great reach: digital marketing uses the Internet and social networks as a channel, which allows a great impact on the reach and positioning of brands.

Experimentation: digital marketing allows to test tactics and adjust strategies in real time to optimize results.

Low cost: digital marketing strategies are lower cost than most traditional marketing strategies, which makes them accessible to small and medium businesses.

Source: http://www.juancmejia.com




The need for construction plans.



To develop a construction project, it is necessary to have a plan showing the location, design and dimensions with precision, as well as the relationship of all the elements of the project.

We understand by plane the graphic representation, on paper or through specialized software, of a land, a surface, a part of a construction, among others. Prior to this a series of technical procedures are carried out that aim to make the plan a viable and safe project.

The construction plans guide the development of the project and are the result of calculations and inventiveness as well as the needs of space and form.

To build a house, an industrial building, a petrochemical, pharmaceutical or any other structure, plans, calculation memory, signature of the expert responsible for work to obtain a construction, operation, fire, health and assistance license are required. the competent governmental authorities, as well as obtaining alignment, official number and use of land.

Source: https://www.quiminet.com


The importance of design in the spaces we inhabit




Like medicine, architecture is a profession where you never finish discovering new things. Every day new spaces are created, with new materials or new combinations that develop new ideas and give new solutions.

In the same way that a medical diagnosis begins with the communication between the patient and the doctor, a good design begins with an open relationship between the architect and who seeks their services. Ultimately, this client is going to use the space created by the artist in new spaces and it is he who has to be satisfied with the final result of the work.

From the moment you wake up to the end of the day, everyone is in direct contact with the architecture, so much so that the way in which the space is developed can have an influence on each one. The spaces are created for the human being and for us to have a better quality of life. Therefore, a good architect has to design thinking about the five senses and what will happen in each of the spaces.

fuente: http://www.galenusrevista.com



The future of web development: creation of a mobile web




The battle in mobile development goes beyond the fight between mobile systems such as Android, iOs or Windows Phone 7. HTML5 takes time generating high expectations and raises the future of mobile development between native applications and the mobile web that Many of the developers accustomed to the traditional web can take advantage of it.

The current trend places the succulent market of mobile applications as a strong incentive for developers to decide to implement applications using a specific SDK assuming the effort involved in learning a new technology and sometimes closed to a few devices

The web is still the main business of many internet companies. At the end of the world is where we move on the Internet, despite the fact that there are hundreds of applications. It is an imperative that websites are viewed correctly on each device.

source: https: //www.genbetadev.com


The importance of graphic design in advertising




Graphic design is an activity that aims to create and project messages through images. Therefore, it can also be called visual communication. This activity helps optimize communication, and helps reach a specific audience.

Currently, graphic design is becoming more important in the world of advertising, as it is a tool that helps communicate to the audience the values ​​of a product and / or service. Consequently, it is a tool used to sell.

If a graphic design is carried out that is well executed and that transmits the values ​​of the brand, it will increase sales, as well as the positioning and image of the brand. In short, advertising graphic design is based on creating advertising pieces (whether printed or audiovisual), in order to inform and motivate consumers to purchase the product and / or service.

We can say that there is a direct relationship between advertising and graphic design, because graphic design is the tool that helps advertising to transmit the message to the target audience.

Source: https: //iconos8.es