With the exponential growth of the users that access the internet thanks to the democratization of the connection, as well as the evolution to 2.0 and 3.0 technology, the figure of the digital consumer, who is a more active user, has been configured with greater clarity , informed, that you have a broad knowledge of the market and with a greater clarity than you expect from your environment. These new consumers are increasingly demanding, they want greater personal recognition and a better experience with respect to the service or products they consume.
Then I will briefly describe some of them and how they generate their contribution to Marketing and especially to Digital:
Consumer Psychology
It is the discipline that studies the behavior patterns of the consumer as well as the aspects that influence their purchase decision, it is used to establish the prices, promotions, offers, discounts and the presentation of the products, additionally it is also used for the creation of a need in the consumer from the product. The knowledge of the consumer and its integration with the data provides a great tool to establish an effective marketing strategy.
Neuromarketing
This discipline applies different techniques from Neuroscience to Marketing. Its objective is based on analyzing the attention levels of people to different stimuli and in this way explain and / or predict behavior based on their neuronal activity. The study of human behavior from the Neurosciences allows us to have a greater knowledge of how different stimuli affect the consumer and in this way we can create a more focused user experience, segmented and adapted to their needs.
Source: https: //community.iebschool.com
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