We can not deny that social networks dominate the market and are one of the main ways to generate profits. These channels are in constant mutation and that is why those who work in the area need to be always prepared.
The media and technological revolutions happen at all times.
New ways to make videos
As you will still see in this article, audiovisual content promises to gain even more strength this year. Even today it is almost impossible to enter your Facebook, for example, and not find different videos.
The challenge that arises is related to the saturation of that strategy.
Although the videos continue to grow, it will be necessary to deliver differentiated content and formats to attract the attention of users in the midst of so much information. Therefore, do not stop creating productions out of the ordinary.
Change in the forms of consumption
Not only new features emerge. Platforms and means of consuming content take more strength each day.
If before people accessed the Internet through computers, today online traffic comes from mobile devices.
The chatbots revolution
Companies are progressively investing in chatbots: until next year, 20% of the content generated in the business market will be produced by machines.
These tools are increasingly smart and ready to serve consumers in any situation. These offer the possibility of fast and humanized attention, optimizing the work of professionals in the area.
Source: https://marketingdecontenidos.com/
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