Content marketing is a component of digital marketing

Content marketing is a component of digital marketing. It is part of a wide variety of strategies, however, it is distinguished by a particular feature: campaigns.
While the other strategies are about how many times an ad or campaign should be exposed to the consumer until a purchase is made, in content marketing that does not matter.

Content marketing is not advertising. The idea here is to create frequent content that will be useful in the long term for customers and potential customers.

We could even say that this is the great attraction of this type of marketing: instead of interrupting people, as ads and campaigns do, it creates value and attracts attention with something truly interesting.

The main premise of content marketing is relevance, for its ability to continuously create an interest, an interaction, and of course, organic traffic.

Another point that differentiates it from campaigns is its ability to maintain itself over time, that is, always available to those who wish to have access to it. It also allows you to divulge it again as many times as you want, for example on social networks, mainly if it is an evergreen content.

Source: https://marketingdecontenidos.com