The 4 Social Networks with the greatest advantages for Companies

Social Networks are the key for SMEs that hope to strengthen their relationships with customers in an attractive way.
But there are so many social platforms that it can be tedious and overwhelming to maintain presence in each one.

Next we leave you a list indicating the four best ones in which the companies should be to improve their participation in the market.

1.Facebook is the best social network for companies, let's see why:

Audience: Facebook has more than 2,000 million active users, women and men in similar proportions, not only young generations but also older audiences are reached 35-54 of which 67% have incomes from € 18,000 - € 55,000.

It serves for:

- Generate more dynamic relationships with customers, detailed updates and can use their profiles as extensions of their websites.

- Build a brand with the Facebook community, using various applications.

- Monitor the activity of the company's page, thanks to Facebook Insights, to get an answer on what content has the best reception (likes and comments).

- Ease and scope for networking.

2.Google+
 G + works similarly to Facebook, allowing brands to interact dynamically with users, but this platform allows directing the content to specific users, giving greater relevance to the messages. recommended for web positioning

Audience: G + is a network where the majority of users are men (63%), compared to women (37%). The audience is much smaller than the rest of social networks, most are between 18-34 years.

It serves for:

- Do business with young consumers, initial users.

- Create social interactions directed via circles.

3. Twitter
This network already has more than 500 million active users, and is excellent to generate conversations between brands and followers in only 280 characters.

Audience: The majority of Twitter users are women (62%), men (38%). 71% of users oscillate between 25 and 54 years old and 63% of users earn € 18,000 - € 55,000.

It serves for:

- Companies that do not have a lot of time but want to be connected.

- Find out what is being talked about the brand, allowing direct response to customer questions, criticism, as well as promoting products, providing consumer service, market research, etc.

4. Instagram
We can include a social network that is Instagram based on images and short videos that is widely used by a public where products and services are of great importance and can show news, services, products, events, and other information that is visual.