As part of the most recent DMEXCO event in Germany, Facebook ran a series of educational sessions to help promote it's Facebook Blueprint courses. One of the sessions covered Instagram Stories, and how to make best use of the option, and included some interesting tips on how to create more engaging Stories experiences.

Rainbow text

No doubt you're aware of the various text color options in Instagram Stories, including the ability to choose colors based on those already present within the image. But what you may not know is that you can also create rainbow colored text - here's how to do it.

• Pick 'Classic' or 'Strong' font (it works better with larger, more solid fonts) 
• Tap the text itself, then choose 'Select all' 
• Put your phone down onto a surface 
• Press on the bottom color on the color tray with one finger, and press on the blue dot at the bottom of the highlighted text (so you need to use two fingers at once) 
• Simultaneously drag across on both the color tray and the text 

It's an interesting text option to consider, which not everyone would be aware of. And that could help make your Stories stand out. 

Face filters on photos  

A smaller tip which some users may not be aware of - Instagram's face filter tools also work on photos and still images, which adds another creative consideration to your composition. Really, that makes perfect sense - the system looks for facial features, which are present in photos. But still, it could be another way to make your Stories frames more appealing or interesting. 

Layering

Did you know that you can add more than one filter or effect to each video you create?

To do this, you need to save your video after applying a filter, then re-open it and apply another. This enables some even more interesting creative effects.

How to layer Facebook image filters 

Hang on, I hear you say, these examples are from Facebook Stories. That's right - this particular process is best done through the Facebook Camera, but you can also save content from the Facebook Camera and re-post it in your Instagram Story, further expanding your creative options. 

Tap to Reveal 

Here's an interesting, interactive option - though it does take a little bit of work to set up. Via your Instagram Story, you can create a 'Tap to Reveal' game, where you give your viewers a chance to guess the content of a photo before you show the full image.

An Instagram Stories 'Tap to Reveal' image

To do this:

• Choose the image you want to use as your source/hidden picture 
• Go the pen tool 
• Pick the color you want the top layer (over the image) to be, then, once you've chosen the color, tap and hold on the image till the color covers the full screen 
• Save the first image (tap 'Done' then select 'Save'), which essentially forms the first Story frame as shown in the sequence above (with text on top) 
• You then switch to the eraser tool and you erase a section of the image - then save the image again 
• Repeat for as many 'reveal' frames as you want, saving with each change 
• You can then upload the sequence to your Instagram Story - now, when viewers see your story, every time they click, another section of the image is revealed   

It's another way to add some interaction to your Instagram Story, and while it does take some extra composition time, it's not a heap, and the engagement benefits are likely worth it. 

As noted by Facebook:

"If you tap and something happens, it's better than just watching a video - this is a mobile, we like to interact with it"

Motion pinning

Ever tried using a motion pin on Instagram Stories and it hasn't worked?

You're not alone - many people have issues with motion pinning, which enables you to attach a 3D object to something in a video, where it, ideally, remains in place as the video plays.

The problem is generally a technical limitation, as explained in the session:

"The problem is the colors [...] The camera needs to detect the difference between the object that you're pinning something to and the background"

When the system has trouble separating the surface you're pinning an object to and the surroundings, that's when the pins don't work, which means that you ideally need some level of contrast between the background and where you're pinning your object (you can see in the image above that the color separation is clear, in color terms, between the person's hair color and the background wall).

Fuente: Social Media Today

With Android 9 Pie now rolled out to the Pixel family, WhatsApp has started testing support for MessagingStyle inline images for the notification panel. WhatsApp used to show inline images in notifications earlier as well, but it looks to now support the new MessagingStyle notification format for expandable and collapsible inline images in the future. WhatsApp is currently testing the feature in the beta channel, and another notable addition spotted in Android beta is the availability of a new sticker pack called Biscuit.

Starting with the new design for inline messages in notifications, Android Police spotted this change in Android beta v2.18.291. This feature will only work on a device running Android 9 Pie, and it will allow the WhatsApp image notification to expand and collapse to show the picture's preview. The rest of text messages will show up as they used to above and below the image preview. This doesn't work for GIFs and videos, and they still show up in a small icon notifying the user that they've received it, but those won't be collapsible or expandable for preview. When an image is shared in a WhatsApp group, the photo still expands for preview, but when collapsed it shifts to the right, with the group icon sitting next to it.

The report states explicitly that this feature works only with Android Pie, and therefore all phones running on old Android versions or even Oreo won't be able to see it in beta or after the stable release as well.

Separately, WABetaInfo reports that a new sticker pack called Biscuit has been added to WhatsApp, though the Stickers feature itself is not yet available to users - it is disabled by default. Biscuit has been a popular sticker pack in Messenger for a while now, and it now looks to make its way to WhatsApp as well.

Article from: Gadgets 360.

The recognized brand of credit and debit cards MasterCard with Google created an alliance in order to track the various purchases made by its users reported the American software company, Bloomberg.

The agreement allowed advertisers to access a powerful tool to track whether the ads they published online ended up in a sale in a physical store, according to Telesur.

What will the tracking process be like?

The user tracking process will start when the user logs into their Google account (by clicking on a technology ad and browsing a particular item, the moment is recorded).

Then, if the customer uses MasterCard to buy the item of their choice in a physical store within 30 days, Google sends the advertiser a report on that product and the effectiveness of their ads.

"This agreement was closed after four years of negotiations where details were finalized to carry out the various processes," stressed the authorities of both companies.

Also, this half review on its website that Google paid millions of dollars to MasterCard for the data. If this agreement is real, the two multinationals agreed to share the income generated by the advertising exposed to the users.

"Before launching this beta product last year, we created a new double-encryption technology that prevents both Google and our partners from seeing the personally identifiable information of our respective users," said a Google spokesperson.

He also stated that Google does not have any information people from the credit and debit cards of its partners. "We also do not share any personal information with our partners," the spokesperson said.

Through a tweet, Jeff Bezos explained, in a long letter, the creation of this fund that will help finance a network of preschools, where donations will also be made to organizations that help people and families without homes. That is, we have two initiatives: 'Day 1 Families Fund' and 'Day 1 Academies Fund'.

According to Bezos, the 'Day 1 Academies Fund' will be responsible for launching and financing a new network of preschool schools. These new schools will be free, will be located in areas of low resources and will be inspired by the Montessori method.


While the 'Day 1 Families Fund' will consist in granting "annual leadership awards to organizations and civil groups that perform compassionate jobs that help provide shelter and support in order to meet the immediate needs of young families living on the street" .

This latest initiative is curious, since Amazon was the first and largest opposition to a bill in Seattle that sought to create a tax to finance shelters for the homeless and housing for low-income people. Amazon was adamantly opposed as this would cost $ 500 per year for each of its employees in Seattle.

1. Create Quality Content

For your content to achieve a viral effect and generate hordes of people to your site, it needs to be worth that. You need to spend as much time as necessary to make your content memorable.

How you should know the content is the absolute emperor on the internet, and the content that everyone loves will always be the one that helps people.

Before starting to create your content, put yourself in the shoes of your niche or potential customer and find out what are the problems that most concern them.

Once these problems are located, now help them solve them with your content, they can be with articles, videos, audios, webinars or any of the many formats that are used on the internet.

2. Promote your content

Once you have created your content, it's time to start rolling the snowball.

Share your content on social networks like Facebook, Twitter and YouTube, all that interaction that your information will start to have on these social media, will also help your page to better position itself on Google, which means more traffic for you.

Locate websites of your industry and participate in them with articles. Many websites have a window for guest authors, it is something widely used on the internet and is an excellent way to promote your content, since in your articles you can include links to your website, which in itself will generate visits, But apart, that link will also help you position yourself better in Google.

3. Invest

How much or little you can invest to promote your content will bring you even more visits, it's like rolling many snowballs for many avalanches. Invest in Facebook Ads, Google Adwords, Twitter Ads, Linkedin Ads or any of the platforms that are found on the internet today.

It is very important to study and advise before investing, as you could lose a lot of money. So if you do not plan to hire someone, be sure to inform yourself enough and start with little until you master the process.

As I mentioned before, without a memorable content, very little or nothing will be useful to invest time and money, so I repeat again the importance of dedicating the necessary time to achieve pieces of content that people really want to share.

Better quality than quantity, this applies also in terms of content creation, so take advantage of this so that your business online advances with firm and safe steps.

Source: www.gestiopolis.com

The way in which we interact has changed, now the solution of possible questions and the research is done digitally, that is why your company must appear in the top positions of the search engines. How is it achieved? With an SEO strategy for your website.

Having a website is as important today as when 15 years ago it was so necessary to have a business card for your potential customers, it's all a matter of adapting to the changes and taking advantage.

Although it seems a complicated technique, SEO can be very simple when it is done in a relevant way; The analysis and creation of a strategy to measure again is something that is needed for your website to appear at least on the first page of Google.

And is that without a positioning job that is part of the links of a digital marketing strategy is simply declare that your company does not exist.

How to perform an SEO strategy on my website?
What is César al César, it would be advisable that this work you leave it to a professional strategist in web positioning.

In general, SEO strategists to optimize your website should focus on two types of actions, the first of which are those of Off Pages, those that are not made directly in the web portal but are related to them and On Page that are totally directed to the aspects of improvement for your page or website.

source: www.gestiopolis.com

Content marketing is a component of digital marketing. It is part of a wide variety of strategies, however, it is distinguished by a particular feature: campaigns.
While the other strategies are about how many times an ad or campaign should be exposed to the consumer until a purchase is made, in content marketing that does not matter.

Content marketing is not advertising. The idea here is to create frequent content that will be useful in the long term for customers and potential customers.

We could even say that this is the great attraction of this type of marketing: instead of interrupting people, as ads and campaigns do, it creates value and attracts attention with something truly interesting.

The main premise of content marketing is relevance, for its ability to continuously create an interest, an interaction, and of course, organic traffic.

Another point that differentiates it from campaigns is its ability to maintain itself over time, that is, always available to those who wish to have access to it. It also allows you to divulge it again as many times as you want, for example on social networks, mainly if it is an evergreen content.

Source: https://marketingdecontenidos.com

In this article I will explain why you should make the most of content marketing for the tourism sector and obtain the best results.

Why use content marketing for the tourism sector.
A trip requires that we seek information, the more we know about a place, the more confident we feel to plan our trip and visit it.

If you work with tourism, you have to keep this in mind: Internet is the main search tool, so if your client searches for information about your segment, you must necessarily find yourself among the main results.

Here comes the content marketing: Through a content with good SEO techniques implemented, you can conquer the first places among the main search engines.

Benefits of content marketing in the tourism sector

A content marketing strategy has many advantages. Let's list some:

1. Provide visibility for your business
Each content you publish serves as a virtual store that operates 24 hours a day, every day. Through your content, your potential clients will know more about topics that interest them and will end up building a relationship with your company.

In this way, you will convert your visitors into leads and then into sales opportunities.

Content marketing is also able to attract people's interest long before they are determined to buy. This means that you have enough time to build a favorable relationship with them and accompany them throughout the day of purchase.

2. You want authority in the market
From the moment people start accompanying your content and sharing it with others, you can commemorate, because your tourism business is already being seen as an authority in the market.

Even competitors and potential partners often see companies that have the respect of customers differently.

This recognition results in greater negotiation power and active possibilities to convert leads into customers.

3. Reduce your expenses
Content marketing can cost up to 62% less than other marketing strategies. This happens because all the actions you perform in this type of strategy are measurable, which helps you understand exactly what it brings and what does not bring results for your business.

This way you can direct your money for what really works, reducing expenses that would not bring good results.

4. Accelerate the sales cycle
The sales cycle is the time your company spends from the initial contact until the closing of the sale, considering all the stages of the day. The more time you take to convert leads into customers, the greater the cycle, which also represents a higher acquisition cost.

The keys to success at work
The great assets of contemporary companies are the knowledge that their employees possess and the number and quality of the relationships they manage to forge.

The causes of success today are their human capital, the knowledge they manage to mobilize and the networks they set up. Consequently, managing the company requires new keys that not only lead us to success but make us happier along the way. Between them

1. Build trust

The essential quality "and the only one that works", says Blanca Jiménez, so that the work teams are productive is trust. "The boss must learn to deposit it in his collaborators, giving enough space for them to learn, but also setting the necessary limits so that they do not put the company at risk if they make mistakes."

2.Build a good environment

Relationships are very important. "The goal is to get them to be correct, courteous, and appropriate. We do not have to go to work to make friends, but it is essential that we have fluid relationships that allow us to work together and trust each other even if we are not intimate. "

3.Communicate properly

"The boss should not be one of those people who are laughing all day, but there must be a correct person." He must be able to communicate, so that, when necessary, "I can say hard things in a non-insulting way. You can not humiliate a person in front of others. You have to try to be courteous and cordial. "

Source: https: //www.elconfidencial.com