MasterCard and Google join to track user data

The recognized brand of credit and debit cards MasterCard with Google created an alliance in order to track the various purchases made by its users reported the American software company, Bloomberg.

The agreement allowed advertisers to access a powerful tool to track whether the ads they published online ended up in a sale in a physical store, according to Telesur.

What will the tracking process be like?

The user tracking process will start when the user logs into their Google account (by clicking on a technology ad and browsing a particular item, the moment is recorded).

Then, if the customer uses MasterCard to buy the item of their choice in a physical store within 30 days, Google sends the advertiser a report on that product and the effectiveness of their ads.

"This agreement was closed after four years of negotiations where details were finalized to carry out the various processes," stressed the authorities of both companies.

Also, this half review on its website that Google paid millions of dollars to MasterCard for the data. If this agreement is real, the two multinationals agreed to share the income generated by the advertising exposed to the users.

"Before launching this beta product last year, we created a new double-encryption technology that prevents both Google and our partners from seeing the personally identifiable information of our respective users," said a Google spokesperson.

He also stated that Google does not have any information people from the credit and debit cards of its partners. "We also do not share any personal information with our partners," the spokesperson said.