Discover gamification

Gamification consists in integrating a certain modality of videogames to your web page or an application in order to make it more attractive and dynamic for your users. For example, you can integrate prizes or rewards when using your application, in this way people will find a reason to use them constantly, given their competitive nature.

This system ensures the loyalty of your users as well as their commitment for a long time, in addition to throwing good results for your company. This is because it achieves an emotional connection with your customers as well as giving your website a different touch, since you can implement different systems to each section to make them unique.

Advantages:

• Increase the commitment of your customers.
• Increase loyalty as well as favorable opinions towards your company.
• Give rewards to your users gives them the feeling of having met some goal.
• Differentiate each section of your web page by using different systems in each one.

Disadvantages:

• Some believe that using too basic systems create a fun experience when it is not. The competitive status must be maintained.
• You can not force people to play only because then the fun factor would be lost.
• The games should be fun, motivating and innovative so that they do not become only work, since work is not associated with fun.

Source: Survey any place.