What is the concept of a brand?

Brand is a term that has several uses and meanings. One of the most frequent is linked to the exclusive right to use a word, phrase, image or symbol to identify a product or a service.

The brand, in this case, is what identifies what is offered in the market. For example: "My favorite brand of cars is Renault", "Do not you have beer of another brand? That I do not like "," My mom gave me a trouser of the most expensive brand because it says they are the ones with the best quality ".

It is important to emphasize that the brand has a value by itself, beyond the product or service in question. This means that the brand represents an image or an ideal in the mind of the consumer that exceeds the specific characteristics of the goods. Buying an Armani brand suit grants a particular status, even when another suit may have the same quality. Therefore, Armani products have a very high price, beyond their materials, clothing, etc.

Another use of the term is related to the signal in a person, animal or thing that allows distinguishing it from another or indicating its belonging: "All discs that have a red mark, are mine: the rest, you can take them", "I just find two cows on the land next to the stream that have no mark "," The suspect is easily recognizable by a cross-shaped mark on his forehead ".

In this sense, we should highlight that within the world of fiction there is a character that is well known for its brand. This is El Zorro, created by Johnston McCulley, who was a superhero who hid behind a cape and a mask to perform various actions with which to protect the poorest. On horseback was always the one who used his sword, with whom, to identify that he was the author of the acts he carried out, he recorded a letter z on whatever element he considered visible.

The noble Californian Don Diego de la Vega is the character behind the identity of that savior of the poor, who were being subjected and humiliated by people who had reached the highest spheres of power.

Also, within the industry, it should be noted that many products have what is known as a brand, which is a sign that any company makes to the articles that it elaborates so that, in this way, it is clear who has made them.

In sports, finally, a brand is a record or the best approved result in a discipline: "The Jamaican athlete established a new mark in the 100 meters level", "The Spanish team broke their own record and scored thirty goals in five matches".


Also in relation to this sports field, it should be noted that in Spain one of the most important newspapers in this sector is called precisely "Brand". It is one of the most read media in the country, is based in the capital and is considered to be akin to Real Madrid football. It was founded in 1938 and since then it has been expanding, even creating its own television network.