12 advices to appearing on Google

Appear in the most important search engines, such as Google, if you have an online store, is almost an essential requirement to ensure your sales or at least position yourself among possible future customers. However, this is not something that can be achieved so easily. This is where SEO starts up, but what should I take into account to make searches more effective?

1. Site speed

Google works with algorithms and, believe it or not, if your web page does not load quickly it can leave you a little outside at the time of a search. You can use Google Page Speed ​​to determine how fast it is.

2. User experience

What users say about your web page is also considered, so you should try to give them a positive experience to be able to be positioned in the search engine. Limit the use of banners as well as facilitate navigation on your site and avoid covering content that redirects to other sections or pages.

3. Domain authority

It is built over time: it is about the quality of your website, its contents, the links associated with it. You can not hope to achieve this in the short term. You must be consistent so that authority grows over time.

4. Content quality

You must take care of the quality of what you publish on your website, not only on the subject but also on the form, the way it is written. Spelling is important and it is thanks to it that users determine whether the page in question is relevant or not.

5. Content length

What is considered quality content usually has 2,000 words or more. It is content that, in general, is not superfluous but interesting to read and consume.

6. Keywords

Keywords are a good tool to position your website. Include them, naturally, in the content as well as in the title of the same, in the description and even the URL.

7. Multimedia presence

Do not leave out the multimedia content. Nowadays, videos or podcasts are almost as important as a post as well as calling attention more easily, without leaving aside the coherence of what you offer.

8. Commitment

It is necessary that the content keep the user inside your page for several minutes, not just enter, review and leave, since Google measures this too. Try to offer content that keeps them focused on the subject, you can also use bullets to facilitate reading or divide it into sections.

9. Design

If the website does not load correctly on any device, even mobile phones, then it's time to rethink the design. In addition, it should be easy to load and visually appealing.

10. Reading level

A good vocabulary at the time of writing always helps. It considers that although a post should not be at the level of a PhD, it must be written with sufficient academic level to be considered by Google.

11. Sources

And not the typographical ones but those from where you get the information. Take advantage of the hyperlinks to do this, both to enhance the website from which you obtained the information and for Google to identify the use of the same in your post.

12. Scope of data

Try to make your content unique in terms of data and information. Give that added value to make it stand out and differentiate from others. In addition, this type of content is valued by readers since it shows that you have researched enough to write based on a specific topic and not only limit yourself to copipaslate what is in other websites.

Source: Entrepreneur.