Know what a value proposal is

Value proposals are always a necessary and fundamental element in any company even when launching new products. What does it consist of? Simple: it is the promise that, as a company, we offer to our client.

Remember that many times consumers buy experiences, not products. That is why we must consider what we sell, to whom and for what.

However, it is not as cold as it seems. What sets us apart from others? Apple sells status and some service companies sell friendliness in what they offer. That is why we must consider the problem or state of our client and what our product or service offers as a solution or transformation.

The key elements of a value proposition are:

•     Clarity, since it must be easy to understand
•     You must indicate the results that the client will obtain
•     Why is it better and different
•     Must be read in less than 5 seconds

Always try to put yourself in the shoes of your client: would you buy what you offer instead of your competition? Is the price worth it? Is the proposal congruent?

Source: Aprendamos marketing.