The Mock Up is a preliminary sample made by the graphic designer, by means of photo montage and scale to show a client how his design will look.
The mock up also serves to save money for impressions and assemblies, being also applicable in all kinds of logo designs, websites, business cards, etc., is one of the advantages of the Mock Up that gives an idea very close and real to the customer how his design will look in all formats such as stationery, POP material, labeling, web, logo, etc.
Are there possibilities to find Mock Up to use in a personal design project?
Yes, indeed internet offers options to find templates and free or paid proposals to make ours, with excellent results, very easy to edit whenever you have knowledge of Photoshop.
Pages like Graficburger and Freedesignersources make available designs with high quality, original and easy to use, others like graficriver offer some Premium models at a cost that surely will be worth it.
In these websites you will find templates to make business cards, corporate identity, responsive website on iPad, Apple Watch, for signs, for t-shirts, advertising material, labels, work tables, interfaces, books, magazines, sketches , etc.
For those who have a good use of Photoshop, it is possible that they can create their own Mock Up from an image of a third party or their own and can rely on some tutorials available on the web to achieve a better finish.
The Mock Up has arrived to solve the big problem to the designer at the time of presenting the design to his client, thanks to the existence of documents that allow to place it in a specific environment and observe it in operation in such a way that the creative guarantees a good profit. to your work and the client can get a fairly accurate idea of how it will look in the different areas where you will use it.
It is a way of giving life to a concept, it is proven that there is an important psychological effect when presenting a design in a practically real environment where we observe the image of our company or logos on an advertising object, a garment, a cap and see how it looks, what feeling transmits and if the message we want to give arrives, facing the client a sample of high quality and professionalism and facing the creative the satisfaction of being able to present an innovative and neat work.
Without a doubt, it will never be the same to see the model of a design, than to see it moving in its environment, generating perspectives and critical visions.
This is called, the very materialization of the concept
They are a way to foster empathy with the recipient, by relating designs with cleanliness, order, beauty, pleasant settings and other values that impact even the designer's own conception.
In the face of such competitiveness and with the firm purpose of highlighting a product over others, advertising and the appearance of the brand itself, are of vital importance, it is not new to fall in love with the consumer, convince him to buy this or that product, seduce it to be your favorite, this is achieved by very well structured advertising that is accompanied by designs and packaging very well thought, innovative and attractive with all the intention of attracting the public and nowadays, the client has the option of see how your advertising will be and if it is really up to par or better than its rivals, without a doubt an added value of great value.
We have seen throughout this post, how the Mock Up represent a very useful tool both for the designer, as for the client, providing a series of advantages among which the possibility of evaluating in a real field the image of a product or service before putting it to work in the desired environments.
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