Cute or effective logo?

Some entrepreneurs believe that creating a logo or image of your company should only be pretty and that's it. Big mistake. The image of our business must comply with certain guidelines where, although the aesthetic is important, it is much more effective and easy to convey the message we want to give.

Nowadays, the graphic design career has taken into account more elements than previously considered: knowing the printing process, for example, it is part of your career and, in some cases, marketing too.

For some schools, knowledge of marketing is important when creating their professionals since many of them end up being hired by entrepreneurs who need help with the image of their business, so knowing a bit about this world will allow them to respond to your need effectively.

Branding, for example, is what brings the most headaches to an entrepreneur, since he wants an image that helps him manage his company but then leaves aside the effectiveness and commitment to the aesthetic. This is where the designer acts: consider the objective of the company (to sell) and its values ​​or the message it wants to convey. This is how, then, his creativity tries to find an answer that not only satisfies this entrepreneur but also provokes in his potential clients that promise that every company has, the product that they need. The brand must be consistent with what the company offers or else customers will feel ripped off.

So, when you go to hire someone for your corporate image, consider that it should be effective much more than beautiful.

Source: Phics and graphics.