Instagram campaigns that every community must know

Instagram is a very popular network in recent times for users of all ages and sexes: adult women or younger men, all find attractive in this social network that has already become one of the common places of many of us as users.

There are campaigns on Instagram that we can take advantage of as community managers. Some of them are:

Awareness

Brand awareness consists of promoting the recognition of a brand among consumers. This type of campaign will help you increase the visibility of a company or its products. To do this, we try to highlight the benefits or what makes our brand unique through visual material and related messages. Instagram is a good place for emerging companies since many of their users are looking for new companies and options.

Campaigns with cause

Ethics and responsibility are values ​​that the younger audience appreciates in current times. That is why this type of campaign, where the values ​​of the company come out, are usually beneficial since not only are you looking to sell or promote a product but show the level of commitment we have as a company in terms of a cause of interest common.

Sale or promotion

It is the most frequent type of campaign and is considered a reward for followers of the brand in the social network. Through a discount or seasonal sales, we seek to attract the attention of potential customers to our products or services.

Contests

It is also one of the most popular campaigns on Instagram and its goal is to engage new customers or retain the ones that are already with our brand through contests in which they can earn a discount or even a completely free product.

Product's release

This type of process is good to take to Instagram to generate expectations among our followers in addition to showing them the advantages of our new product or service.

User generated content

UGC campaigns or user generated content encourages the interaction of the company with its followers. This type of campaign consists in the fact that the users themselves share images or videos where they show your products. This not only helps to create a bond with our customers but also to promote among others what we have to offer in addition to having content that we can use on our website, for example.

Source: Merca20.