We all know the great brands, whether because of the innovative advertising of recent times as well as because of the tradition that each carries with it. However, few know the competition that exists between them, at least as consumers.
Adidas and Nike are two of the best known brands worldwide in terms of clothing and footwear and sports. It was at the Olympics in China that both brands had a tough battle.
The Olympics is a sporting event that has millions of spectators around the world thanks to the nature of it: an international sports competition divided into specialties.
Becoming one of the brands used by an athlete during the event ensures an advertising that more than one will want to see as well as a certain status since not any brand gets that high. Or at the feet or head of sportsmen highly known in the world and with millions of followers.
Adidas and Nike disputed the presence in the Olympics. While it is possible that they have spent millions to appear strategically as clothing or footwear of certain athletes, the truth is that the publicity obtained would generate more than they invested, since the spectators of the event would immediately see that such or such items are the sale and they would buy it only to imitate or support their idols. In China, for example, both brands had an enormous acceptance and, therefore, a good profit.
Not only do both brands profit in this way: their marketing has helped enormously to stay in the market. The image, the slogan, are very important elements. While it seems strange to us, as consumers, to see a brand change its slogan, this is part of a marketing strategy that has helped them to embrace more followers and be much more accepted. A simple but effective phrase can achieve it.
Far from what we believe, both Adidas and Nike not only have a good source of investment but also with the marketing intelligence enough to stay among the first places.
Source: El espectador.
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