Promoting a brand is not the same as promoting a product. That is where we get what we know today as personal branding or product branding, and these differences are brought to us by Julita Davies.
The product branding is responsible for the promotion of the product: how is it born? What is the idea behind it? What is it for? What are its benefits? It is there where then a plan is created to promote this product. In case something can be improved, it is done in order to meet the expectations of our audience and overcome them.
Instead, the personal branding focuses on you as a brand, as a product in some way, and the best way to promote what you offer. Although you are a product, you are also a person and, as such, you have values and defects. You are a professional, a person even with religious beliefs or cultural knowledge. Julita Davies says as a professional that she does not seek to create a new person but to promote and exalt what the person already has to offer: he is his own brand and does not need to be changed, since each one is a unique and valuable brand.
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