Color, logo and slogan. What are they?

Choosing the appearance of our company always causes us headaches: how to call it? What will be their colors? And the slogan? What about the logo? They are elements that although they seem to be ornamental, are those that will be engraved in the minds of our consumers. What is each one about?

Colour

There are many and in different shades. Depending on the branch of our company as well as the objective or meaning we want to give, choosing a color should be chosen carefully and conscientiously.

Logo

It is a graphic element that serves to identify a company. It is the way it has to communicate with its customers visually.

Slogan

It is a memorable phrase of a commercial nature. It seeks to capture the attention of customers and highlights, in some way, the qualities or values ​​of the company.

Source: Cristina López.