Internet of Things: 6 key points to gain customer loyalty

Zebra Technologies Corporation (NASDAQ. ZBRA) provides their services to all business in order to give them a real time vision of their assets, analysis about their business and the famous Internet of Things which they can gain customer loyalty in their establishments.

Internet is every aspect of our lives, so many traditional business lose some clients because they didn't adapt to the new technologies. Internet of Things helps to gain them again. But, what is it? It is a information automatic transfer through a net of smart devices.

Internet of Things uses 6 steps to gain this loyalty:

Location

Using iBeacons, which are location systems inside the store and transmits via Bluetooth customers' behaviour by WiFi access points, IoT looks for establish what kind of products a customer looks for, where and when he stops.

Multicanality

An user can receive in his smatphone a notify, when he enters to the establishment, in order to download store's application. This way, business can get information about it's customer and the client will have a tool that would help him to buy: he can mark his favorite products, scan barcodes or receive discounts in his purchase.

Personnel service

Employees can use this tool too, because it permits them, through a monitoring system, to attend their clients immediately with just a boton.

Products tracking

By RFID identifiers, every commerce can supervise and control their products and, also, their inventories from any device.

Infrastructure

If there are connection fails, IoT has the option to be supervised remotely in order to detect this failures and send a technician who repairs this.

New working functions

Thanks to IoT, new jobs appears: IoT needs people who can control it's process and analyze it's data.


With this service, traditional business can have a tool which help them to make commercial decisions more efficiently and could keep customers loyalty thanks to the service that they will receive with this.

Source: Diario TI.