Digital culture A new world

The user of technology is not a simple consumer, the user is someone who interacts creatively with technology, producing and participating in the global sphere. The user is the prosumer. Likewise, digital culture is not just a product, digital culture is the process of creating culture through new technologies. Moreover, digital culture has the power to create cultural trends that are specific to digital platforms. It is not only the expansion of previous forms of interaction and creation, it is a new way of producing social expressions and of understanding citizenship through the concept of the prosumer.

The digital era is the name given to the period in the history of humanity that is linked to information and communication technologies. The beginning of this period is associated with the digital revolution, although it has its antecedents in technologies such as telephone, radio or television, which made the flow of information become faster than physical movement.

The digital age also includes organizations, which have opted for the use of technology for better control of their processes, greater publicity, to include more clients and provide services through the new information media.

A virtual community is a social network of individuals that interact with each other through a specific social virtual medium. Virtual communities are not limited by geographical boundaries and their members can share information, ideas, activities and events without having to leave their home. Unlike social networks oriented from the interaction between individuals sharing their preferences and experiences; virtual communities are organized around the common interests of a group. In the digital world there are multiple types of social networks with different purposes.

As for the companies, they have stopped being the traditional organizations that only dedicated themselves to produce and sell, now they are also interested in the welfare and satisfaction of the client and Facebook is one of the main means to obtain the information they need. As for advertising, this social network is now part of the main media used.

source: www.gestiopolis.com