Identity and image A corporate principle.

The image of a company is not a secondary element or a fad, it is a strategic instrument of the first order and a differentiated and lasting value that accumulates in the social memory, it is a supravalue that is imposed beyond the variability of the products and services, which at the same time protects. The image is an aggregate global value that covers and transcends all the achievements, productions and communications of the company, to which it injects identity, personality and exclusive own meanings.

With this thought, the transcendence of the image and its indisputable value as an intangible resource of the company is revealed, while it discovers how the image can be a source of benefit for the institution and an indispensable condition for its survival. Among the benefits that the image brings to a company can also be cited the following:

 Difference globally to the company.
Add lasting value to what you do, perform and communicate.
Remain in time and social memory, beyond ads and campaigns.
Globalizing and diversified function.
It integrates other contents and actions.
Practice of marketing, advertising, management of external communication, public relations and communication with media.
Coordinate interdependence.
This set of factors means that corporate or corporate communication, as it is also known, ascends and gains new prominence, with a substantially different approach, which conceives the institution as a whole, as an integrating whole, in which the image is found. at its highest point.

The most important thing for the company is its ability to offer a world of unique .

source: www.gestiopolis.com