The Transformation of Social Networks in Businesses.

A social network is defined as a new form of communication and social interaction between people of different nationalities and to those who are usually united by a common interest. Previously, the way to publicize a company or a brand was through media such as television, radio, brochures and flyers, as well as companies promoting their products or services to their customers, over time it has been seen that technology advances and with it come changes by which the environment must adapt. Nowadays thanks to the existence of the Internet, it has managed to impact in a remarkable way the use of applications that make more efficient and precise the way to generate the desired success by the companies, that is why the use of social networks determines the The impact of companies on customers, the current competition of companies suggests that the use of social networks is of utmost importance for success.

social networks have become a very important tool for development between the organization and its customers, thus developing strategies that provide the opportunity to grow various companies that do not have resources, it should be noted that companies that are involved in this New sales model have to be constantly updated to not lose the domain they earn on this platform.

Social networks in the business world have been developed jointly for the benefit of all people, it should be noted that there are thousands of sites that help the development of new strategies, thus helping micro and macro companies have the same opportunity to grow, some of the advances that technology has provided to companies is the power to establish an online business without considering having a physical establishment, an example of this is Spotify that launches ads every 30 minutes offering a benefit to the user and at the same time publicize a brand Another advertising way in which you get to know a brand is by the exhibition of photographic images that show a broad product panorama such as Instagram and Snapchat which one of its main tools are the hashtags when publishing a new product making them of a more viral impact in the search of a topic of interest is why the relationship n that have been established with these new strategies have become a fundamental link for the success of brands.

Source: www.gestiopolis.com