1. Expand your market.
Electronic commerce grows year after year. With the rise of social networks, e-mail, chat, etc. Everyone has become familiar with the Internet and it has become common for all these people (potential consumers) to use this new medium to check prices, compare offers and even buy directly from the web.
2. Minimum investment to start a business.
Many entrepreneurs start by presenting their catalog of products and selling directly from the Internet with their virtual store, taking advantage of the cost reduction compared to the investment required to open a physical store (where infrastructure, rents, salaries, etc. are needed).
3. Open business 24 × 7
The client can enter the website at any time and browse the product catalog without time pressures, vendor interruptions, etc.
4. Get to know our customers better and improve our offer.
Thanks to web analytics, we can know which products are most consulted by our customers. This will help us evaluate where to focus our efforts.
5. Optimize advertising investments.
Web statistics not only tell us from where the potential customers come from (search engines, mentions in online portals, direct traffic, etc.) but they also inform us from where those people who have bought arrived. This data is key to allocate our advertising investment in those effective media.
6. Save money on upgrade costs.
Professional virtual stores today are self-administrating. That is, the business owner can upload products to their online catalog, update prices, eliminate offers, etc. in an easy and fast way; without having knowledge in design or programming.
Source: www.gestiopolis.com
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