Important, today more than ever, that our business is perfectly identified and individualized, that is, have a unique and contagious name, a color or combination of colors that identifies us leagues away, a sign that without containing any word activate the thinking of consumers and relate it immediately to our product; in short, that our company has graphic elements, which together with the rest of the factors that make up our business, contribute to position ourselves in a market that is increasingly voracious and competitive; in an increasingly globalized world, where quality varieties are available to everyone, technology and media are increasingly effective and direct, in the age of the internet, web 2.0, you to be, facebook , twitter and other virtual communities; is, as I said before, it is imperative that our business, be it service, distribution, marketing, etc., design, with care and care, that special name and / or that sympathetic or classic logo that defines and distinguishes us from the rest of the companies that develop the same commercial activity or dedicate themselves to a different one, then, simply that we build the commercial brand of our company.
So, you, an entrepreneur who is in the process of forming your business or who has already started it, take the time to design your name and trademark and you will realize that with time, work and dedication will become one of the assets most important of your business. Do not think twice, if you do not currently have a registered trademark, seek advice from a marketing expert and a specialist desk in Industrial and Intellectual Property, to assist you in all the creative, innovative and legal protection process of one of the most important and profitable assets of your company, your commercial brand.
Source: www.gestiopolis.com
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