The 5 golden rules for electronic commerce in Latin America.

1. First rule of thumb: Allow an advisor to plan your venture.

Calculating costs for the first 24 months of your venture can give headaches to anyone but your e-commerce advisor. The costs directly affect their final prices. Apart from the numbers, it is not easy to make technical decisions regarding the hosting service, domain name assignment or business e-mail. If your venture starts with an e-mail and then decides to change the provider, you will have lost all the work of registration in search engines, contacts, emails sent, etc.

2- Second golden rule: Plan ahead, because no Internet venture is profitable in the short term.

A venture on the web needs time. A lot of time to generate traffic or visits and even more to generate income, which are an indirect reflection of the number of visitors your site accumulates. Do not plan thinking in the short term considering, for example, that you can create a good business for a specific date such as Christmas or end of the year. Consider that e-commerce ventures take between six to twelve months to generate the average traffic that your site will have in the long term.

3- Third golden rule: Do not tie yourself to any paradigm, sell everything you can and cover everything possible.

On the internet there are no dogmas or paradigms. Work on the internet as in a conventional business. Everything you can sell on your site must be offered to the public. The idea of ​​a business, besides being a showcase, is to generate constant income. Small sales are what feed the daily box. The coins are those that feed the Internet entrepreneur.

4- Fourth Golden Rule: Be perceptive about the tastes of your visitors.

The internet showcase can be a blind way for you regarding your visitors. Your visitors know what they want but you can not perceive their tastes if you do not find a way to interact with them. You should try to know their points of view, their tastes, ages, sex, interests, hobbies. Knowing your customers is the starting point to look for products and services to offer them.

5 - Fifth Golden Rule: Adapt the content of your website to the taste of your visitors.

Be flexible with the contents of your website. Once you know the profile of your visitors you will know what topics they like and what they do not. If a content, a product or a service does not adapt to the profile of its visitors, do not waste useless time. Discard it and do not waste time trying to build a business with something that is not accepted on your website.

Source: www.gestiopolis.com