5 Key elements in a mobile marketing strategy

Here we present 5 key aspects to take into account when carrying out a Mobile Marketing strategy in your company:


1. Personalize the campaign.

One of the most important aspects of mobile marketing strategies is to personalize the message. Mobile customers want to feel that they matter and personalize the campaign to maximize the impact of their efforts as a business.

2. Make sure that Mobile Campaigns are compatible with several devices.


It is clear that there are many types of mobile devices, from the most affordable to the most luxurious. The message it transmits to customers should not depend on any device, but should be compatible with all devices. Check the range of mobile phones that exist in the market and in their marketing materials (content) is compatible with them.

3. Have a customer database.

Having a customer database is very important for your digital campaign. This will ensure that the message is received by the target potential customers. This is especially important if you are sending discounts and coupons. Having a database means that the majority of those who target customers and there is a high likelihood that their reaction will be positive as opposed to when messages are sent indiscriminately.

4. Do not send messages repeatedly and without utility.

Imagine receiving a message every day from your local store, becoming irritating to you at some point, although these campaigns are important to your business, the messages should be worthwhile and should not be interfering with your reputation. business Customers do not have to ever think about choosing to unsubscribe just because they are sending constant messages that are not useful to them. They should be quality messages that are not too long and frequent. The messages should lead to more revenue.

5. Consider Sales and Special Offers.

Another strategy to make your mobile campaigns successful is sales and special offers a priority. Everyone loves to get discounts and encourage their customers when they are available, it is important for their income. Send alerts when offers are available from your customers the feeling that they are taken care of and this will build your relationship and reputation with them.