Big Data for your business

Knowledge is power and, today, it's very important to all business. That's why Big Data appears: it is a technological data-based concept, not in opinions.

Based in a huge quantity of information, a business can choose the best decision to it's marketing strategies. This system it's attractive because of it's information: others systems or studies are more restricted.

Some people are excited about this, but Big Data is just a tool. Even if it's useful, Big Data won't solve any problem. As Google Maps, it's just a tool we can use in order to reach the place we need to. It can't do more than that. Depend on us how we use information that this system provide us in the best way.

Some Big Data's benefits are:

• Costs reduction: thanks to the information this system privides, every decision must be more efficient.
• Immediacy: all data are analized inmediatly, so all decision could be faster.
• New products and services: all business can identify with accuracy their clients needs and work on them.

Source: Energía y redes.