Do you know what branding is? Know it!

Since always, the image that we project ourselves as others has been a subject of vital importance, either from the personal point of view ("What results from me?") Or from the social perspective (like the image that the kings they had before their town, for example). Today has not changed although the prospects are numerous.

If we have a company, new or old, the same image is important. We are a brand.

A brand, as we said, is the image that our company projects in its customers. It is the way in which they see it, the way in which the company defines both its products, the target audience and even the treatment it grants. This is where branding takes action.

Branding is the administration of brands. Through structured strategies, this process seeks, in the long term, to create expectations and illusions towards your brand. Users are still people, we should not forget this, and, like stories, emotion plays an important role in their lives: what makes our brand feel? Do you give them confidence? Do you create illusions? Do you have positive opinions?

What the users or the future customers have seen fundamentally in the brand, since it seeks to create an emotional link to our brand so that the overall image is positive. It's not the same to sell cell phones as the possibility (it's a fact!) To connect with your family and friends no matter the distance. The emotional and the benefits of our products must go hand in hand.

The brand has three vital aspects that it takes into account at the time of management:

• Why?: is the reason for our brand. Why should you be there? The reason must be defined and be strong enough to distinguish between our competitors.
• How?: This is the part where we define the strategies to get our business to people: this does not only include, literally, the strategies to publicize but also the treatment we give our customers. It is the construction of the image.
• What?: is what our brand offers. Whether products or services, in the end, it is necessary to see this triangle so that everything flows in harmony.

Source: Branderstand.