Our brand in social media

Each social network fulfills a function as well as has a certain audience that frequents them. Depending on the brand we have, our audience and objectives, knowing in which network we can make an effective marketing campaign never hurts.

Facebook

It is the social network par excellence since 81% of users in Spain use it to follow their favorite brands.

Companies use this network to make themselves known, generate conversions and sell their products directly. Also, the network helps the publicity of these companies thanks to the Facebook Custom Audiences, which promotes products to those users who follow our brand.

Twitter

40% of Spaniards use this social network to follow their favorite brands. However, many of them tend to be elderly at a certain age compared to Facebook, so it is a much more mature audience.

Instagram

It is a network that has gained increasing popularity as time goes by.

Thanks to its options to upload images or videos, advertising your products on this network is quite easy. In addition, the presence of influencers who can help you promote it is an additional benefit.

Youtube

It is the most important search engine after Google, so having an account in it as well as audiovisual content can help us position ourselves in search engines.

It has a young audience but its main attraction are videos, which can be short in case we need to promote our services or products. Videos of less than 2 minutes get 50% of views.

Fuente: IEBS School.