Marketing trends revolve around original, creative ideas

Creating memorable ads requires a good marketing strategy that defines how to reach your target audience and, on the other hand, have a lot of creativity and innovation.

To achieve the first, you must conduct a thorough market research that allows you to fully understand your target market and develop a careful media plan for your advertising.

The second thing you can develop day by day, because being creative and innovative is a skill that

perfect with practice.

Does creativity work out?


Creativity is a process born of ingenuity when looking for new ways of doing things and that add value.

Maybe until now you have considered yourself not very creative, but surely at some point you have run into a product or service that does not work specifically for you as you need it and it has occurred to you how "it" could work better.

The good news is that these seeds of creativity you can plant and cultivate to make them flourish in really innovative ideas, either to improve what your brand offers or to create innovative and attractive advertising campaigns.

Open your mind and change your attitude

To begin, get rid of the negative ideas that limit your creative thinking and stay away from people who dismiss what you propose without even thinking about it.

You must gain confidence in yourself and lose the fear of expressing your ideas. Maybe not all, but some of them will be just what your company needs or what will make your ad stand out on the airwaves.

These are the character traits shared by creative people:

1-They have confidence in themselves
2-They are original
3-They show flexibility
4-They feel motivated
5-They are disciplined and tenacious
6-Constantly seek solutions to problems that others do not see

Bet on originality

Thinking differently to how others think is not being irreverent, it is being original, and at some point that attitude will lead you to what everyone has been needing without even knowing how to express it.
If you propose to be creative and innovative, you can get it if you follow this process:

Prepare yourself mentally. Change your attitude and start looking for different ways to solve everyday problems and to open yourself to the possibilities that had not occurred to you before.


Choose a task in which you require creativity. It can be some way to improve your production processes, for example, or focus on the purpose of advertising your business.


Let the ideas flow. Either alone or as part of a team effort, ramble on the solution to the problem or situation that you have raised and write down what you can think of. This is called brainstorming.


Focus on one of your ideas and plan your implementation. It is time to incubate the best solution found. You must analyze its feasibility and define how to apply it. It is necessary that you design a strategy and prepare a budget, only then you can be sure that the desired goal can be achieved.


Share your idea and ask for opinions. Whether it's simple value judgments or professional advice, asking for feedback from others will enrich your idea and help you detect what you may be missing or what can be improved before making it happen.


Lose the fear of thinking differently and do not conform. In the end, creativity and innovation will be the key that will differentiate your business and give you greater competitive value.

Embraces new ideas with enthusiasm. Remember that all the great inventions of humanity began with an idea that many, at the time, sounded far-fetched.