Visual creativity and it's advantages

We understand faster a message if this is mostly visual. This is why we ask for some drawing explanation to things: our brain gets the message faster if there's an image within. Digital marketing knows this.

Visual creativity is the ability to transmit a message without many words, just image or sound. Everyday, people reads less so advertising campaigns must be immediate and with few words, without leaving behind message's depth, as an iceberg.

We show you the advantages of visual creativity.

Information retention

Throhgh audiovisual content, digital marketing looks for people's retention: they can do it faster and with effectivity. Visual creativity can make a message impacts on our minds. So it's effect lasts.

Attractive and viral content

We used to be native consumers and, with internet in our daily lives, we share immediately everything we like. Visual creativity takes advantage of this: thanks to it's attractive content, message tries to have less possible explanations in order to get consumer's attention.

Credibility and trust improvement

A good marketing campaign will help us to gain clients but also obtain their approval about our products. Additionally, as professionals, we gain more experience which will enrich our career.

Emotional connection

As we said before, consumers like to establish a connection between our products and a emotion. Anything that touch us gets our attention immediately. If something make us happy, then is probably we want it in our lives.

Source: Agencia Digital Costa Rica.