Traditional vs. Digital Marketing: which is better?

Nowadays, everyone has a Facebook, Twitter or Instagram account. Our parents send us friendship requests and our grandparents see pictures on Instagram! Social media, although generational difference between all of us, have arrived to everyone's lives. They became a tool which we can communicate.

Companies know this. Marketing campaigns use them in order to take their messages to many consumers. However, there are some companies who doesn't use social media. Which marketing campaign is better?

Traditional marketing based on printed publicity to transmit their message. Instead digital marketing, which is more interactive and invite consumers to share content, for example. Both methods have different times of answer: traditional marketing needs numbers to analyze results, digital marketing can see them almost immediately.

Another difference between them is that printed publicity is expensive. Digital marketing takes advantage of internet's free, if we know to use it.

Traditional marketing aim to a specific public, but digital marketing can reach more people. However, if we combine both methods we can reach more consumers: managing our social media and invest in printed publicity can help us to get more clients.

Source: Virtual Marketing.