Social media has gained a lot of weight in marketing

Social networks are very important in digital marketing. And this is because social networks are the primary communication tool between the consumer and the different brands.

Any consumer from anywhere in the world has a "megaphone" to express their opinions thanks to social networks. And so many opinions can reach companies and other consumers using these digital platforms as a way.

For the correct management of this brand / company-consumer relationship, companies implement multiple strategies. The main objective of these maneuvers is to increase the level of commercial commitments, also known as engagement.


Social networks in marketing

The engagement could be defined as the recruitment force that the brand exerts on individuals. Hence the importance in good social tactics and its parallel development with the marketing actions executed by the company.
Social networks + Customer service


Social networks and digital marketing

First, there are "Customer Service" actions that, if linked to social networks, would facilitate the growth of the brand. These actions contribute greatly to creating a positive impression within society. Offering the client an extra means to express their opinions is to gain a lot in this society where satisfaction means more consumption.
Social networks + Company = Advertising


Customer service through social networks

Within the process of social networks - company we find another type of function, this one more focused on the advertising part. Focused essentially on creating and directing a positive image of the brand towards an audience. Creative publications that respond to the interests of a specific type of client would fall within this group.

It is to be assumed how difficult it is to increase the degree of commercial commitment without the satisfaction of the clients. Therefore, it is logical that there are other types of measures such as promotions and special discounts available only through digital platforms. The latter created and whose main function is to maintain the customer's overall post-purchase satisfaction.
E-Commerce in Social Networks


Close business through social networks

Forbidden to forget what is the primary purpose of the company within the digital marketing strategy: sell directly. Social networks have become in the last decade a sales instrument for many companies. In fact, it has even been the fundamental means to sell for some of them, finally being called e-commerce.

In the beginning, networks were a mechanism dedicated to perfecting the image of the brand and attracting new clients. Nowadays, they have become the perfect sales tool thanks to their correct development.

Different companies have discovered in social networks the ideal scenario for the growth of their promotional campaigns. There are many methods chosen to encourage direct purchase by "followers". These methods range from discounts only for followers to sweepstakes, contests and exclusive gifts.

Currently, the professional profile of the Community Manager has gained a lot of weight in the payroll of companies. Now the CMs are not just those responsible for social profiles that cooperate in the final presentation of the company. They are also directly or indirectly in charge of the final sales of the articles.