Digital marketing tools

Digital marketing is a relatively recent tool of some companies and its appearance arises as a result of the internet and the new forms of communication that this brings. It is essential for all those businesses that want to make a niche on the internet. But nevertheless. It is not all that easy as it is believed: we must have certain tools that help us, as expressed by Ana López from Fax Virtual.

Web

This is the page of your company, in which you can show your products, let them know what your company is doing and what their values ​​are and with useful information that is attractive to the visitor. You also need a contact space in which to meet your requirements.

Online positioning

Online search engines (Google, for example) have algorithms that allow them to position a web page in a good place according to the construction of the website as well as its content and keywords. For this, you must have content both to offer and to help you positioning.

Corporate blog

For positioning, it does not hurt to have a blog in which to upload the quality content that you want to offer the client, with relevant, innovative and interesting information. This will help, in turn, generate traffic for your website.

Marketing email

Through newsletters with offers, launches and promotions, the marketing email can help you build customer loyalty. You have to be careful not to be very invasive or to sin a lot of spam, since receiving so many emails can become counterproductive.

Social profiles

The presence in social networks should not be done only to sell but to have a space in which to interact with our customers and build loyalty to the brand, as well as build a positive image among them.

Source: Juan C. Mejía.