Is my marketing campaign effective?

All marketing strategies must be monitored and measured, without this happening, however, we will be unable to determine our practices. Setting aside the measurement will not help us increase or increase the number of followers. Sales are not the only indicator.

You can use methods to measure efficiency or digital marketing strategy.

Visibility

Examining the visibility we have is a good step in determining whether our strategy has worked or not. Before our clients did not know us and now they know who we are, is not it?

Visits

The capture of users on our website, attracted by the content, is fundamental. You should analyze what type of content attracts our customers through the number of visits or visualizations you have. The same can be done in reverse: verifying the contents with few visits.

Statistics and forms

If we have forms that have been filled by our followers, we can bring to light our future life.

Leads

How many of our followers become potential customers? While we can count on quality content, not all of our followers register on our website and, in any case, not all of them become buyers. While I may not understand / request our products or services, this does not mean that we should underestimate them: they can become future buyers.

Number of clients

Although it is obvious, the number of clients helps us determine if our campaign is effective or not. If they are numerous, we are doing a good job. If they are not or are kept in the same amount as in the beginning, then we must verify what we are failing according to the above and correct it.

Source: Media Source.