Importance of digital marketing

Importance of digital marketing

Measurement: when performing a digital marketing strategy can be measured much more easily than traditional marketing strategies.

Personalization: digital marketing democratizes personalization, that is, it allows you to personalize the treatment with the client at a very low cost. It is important to note that modern consumers expect a completely personalized treatment by companies.

Brand visibility: if a company is not on the Internet "does not exist" because it has been proven that most people search the Internet before buying a product or service in the physical or digital world.

Recruitment and customer loyalty: digital marketing allows to attract and attract potential customers and retain current customers.

Increase in sales: digital marketing can significantly increase sales of the company because the potential customers of most organizations are in the digital world.

Create community: digital marketing and especially social media marketing allows creating a community that interacts with the brand, creating an emotional link between it and its customers.

Channel with great reach: digital marketing uses the Internet and social networks as a channel, which allows a great impact on the reach and positioning of brands.

Experimentation: digital marketing allows to test tactics and adjust strategies in real time to optimize results.

Low cost: digital marketing strategies are lower cost than most traditional marketing strategies, which makes them accessible to small and medium businesses.

Source: http://www.juancmejia.com