Graphic design is an activity that aims to create and project messages through images. Therefore, it can also be called visual communication. This activity helps optimize communication, and helps reach a specific audience.
Currently, graphic design is becoming more important in the world of advertising, as it is a tool that helps communicate to the audience the values of a product and / or service. Consequently, it is a tool used to sell.
If a graphic design is carried out that is well executed and that transmits the values of the brand, it will increase sales, as well as the positioning and image of the brand. In short, advertising graphic design is based on creating advertising pieces (whether printed or audiovisual), in order to inform and motivate consumers to purchase the product and / or service.
We can say that there is a direct relationship between advertising and graphic design, because graphic design is the tool that helps advertising to transmit the message to the target audience.
Source: https: //iconos8.es
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