The Technological Revolution has transformed the ways of relating and communicating among human beings, markets, and businesses. In the past, market strategies were focused on a more direct contact between Clients and Suppliers, most meetings and business meetings were face-to-face and face-to-face, customer service organizations had faces, names, feelings and emotions . Relations between Clients-Suppliers were more than selling or buying a good or a service, achieving important emotional connections, and the empathy needed to add value in commercial relationships and therefore in the sale.
The satisfaction of a Client with a product was something more than the satisfaction produced by the consumption of the good or product, the experience lived during the contact established with the representatives and the company's environment contributed with the quality perceived by the User or Client, the quality was represented by the Product + lived experience. The positive memory of the experience was what made the user return to the store or company, and remember the brand.
Nowadays, with the evolution of technologies, social networks, the internet and web developments, you can do instant business with companies and clients located far away from the world, interact with culturally different people, carry out commercial transactions and alliances with Companies operating in other countries without having to physically move to these remote sites, this is a breakthrough without a doubt, and that has contributed to the globalization and interdependence between the economies and markets of the world.
However, relationships are becoming more impersonal, the use of intelligent programs and computers capable of interpreting the responses of users, and inferring to direct communications towards the corresponding levels of solutions without the intervention and interaction person-person, ie the new model of commercial relationships are between Machine-Person, on the one hand the networks with powerful servers and computers with sophisticated systems and programs, and on the other end the Client who intends to carry out a commercial transaction of purchase and sale.
Selling and buying online is becoming easier and more and more widespread every day, displacing direct person-person relationships to the background, and increasing the frustrations of users trying to achieve direct contact with a human being who can understand the human motivations and solve those things that the most frequent questions and computerized systems can not.
Current and future generations have been perfectly conditioned to perform perfectly in the extensive use of social networks and the use of the Internet. Likewise, companies design their marketing and marketing strategies based on the use of the Internet, which hinders relations due to the impersonal nature of the Internet. Suppliers of Products and Services do not have faces, they are invisible, inhuman, logical but ignorant. of human complexity, that is why to achieve customer and brand loyalty to the brand is almost impossible, the Buy-Sell process is a completely mechanical process without human interaction between the parties involved in the commercial transaction.
Companies and their competition strategies invest significant resources in designing their web pages that look attractive and with information of interest that captures the attention of users as long as possible connected to your website, that the user experience is pleasant while connected and allow the experience to be repeated multiple times. Likewise, sophisticated systems are developed capable of carrying out market and business intelligence, and inferring the preferences and needs of customers, based on the pages they visit and the products they review during the time the connection lasts. All this information collected during the visits to the sites and the information of the records that the systems collect allows you to personalize the promotions and advertisements that are sent to the email addresses in cell phones, social networks such as Facebook and others.
So far everything has gone well for the companies and apparently it has been relatively easy, because the whole process has been based on attractive web pages, powerful automated systems and intelligent data base able to record the information of each visit and learn from them, infer about the preferences and tastes of buyers, and store all this valuable information which forms its fundamental basis of marketing.
Source: www.gestiopolis.com
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