Briefly we can say that market studies are methods or a series of techniques that allow to discover, visualize and analyze the commercial potential that a business or product will have. A market study conducted effectively can reveal important aspects that should be considered in business plans and that at first glance we sometimes fail to consider.

Importance.
They allow us to define the type of clients we want to reach with our product.
The ideal location to open the business.
The most convenient price
What kind of promotion do you make to the products.
Validate the interest of the public for the product in question.


In short, market studies allow us to locate and effectively identify what our potential market is and where it is located, as well as the best way to approach it.

Source: http: //www.wilsoft-la.com 

10 benefits of technology:

Technology allows us to create projects at different scales that make us more easily develop our ability to think, create and engineer

- We learn to handle the squares for the realization of plates and drawings

- We learn to work with electricity, in a safe way

-We know closely the name and functions of the tools we use in technology class

-We understand how to make objects with recyclable material

- Something important that I have learned is that suddenly if in the first time to do something I do not get what I expected, I must insist and persevere until reaching solocitado.

-Technology facilitates the way to communicate with other people who are far away

- The evolution of building machines that help meet the needs of the human being

- It allows us to know about the good use that should be given to wood, not to end forest areas

-The technology has been developed to make things simpler and easier for man.

The Internet has a great variety of resources for business. Companies have had to adapt to the new digital framework and with it they have found a perfect ally that helps them grow. However, many are still unaware of the possibilities offered by Digital Marketing.

Digital Marketing is composed of marketing strategies in a digital environment, which combines traditional marketing tools with those of new digital media.

Investing in this sector is a sure bet towards business growth. The strategies involve improving the feedback with the target audience, based on consolidating customers and capturing new ones. In addition, this bet will help to renew the image of the company, an essential part of the success of a business.

Correct planning of marketing strategies is as important as knowing the right tools to achieve objectives.

Source: http: //www.nextibs.com

Starting a business is not for the faint of heart. It is very stressful and practically demands all your time and attention. On the other hand, it can also be a great personal and professional experience. Here are 5 tips to help you in your entrepreneurial adventure.

1. Discover your skills. Not everyone has what it takes to start a business, that does not mean that your idea is not brilliant, only that maybe you do not have some vital personality characteristics to launch your company.

2. Develop an idea. Do not start a business just because something is fashionable or because you think that marketing it will give you money.

3.Write a business plan. A solid business plan will guide you forward. You will also need it to present your idea to potential investors.

4.Identify your market. Even if you have detected some interest in your business, you need to do more homework. Evaluate the market so that you sell to the people who will surely make the purchase. Make a competitive evaluation.

5. Determine the costs. Do additional research and know the standard costs within the industry. This will not only help you manage the business more efficiently, it will also be valuable information for investors.

source: /www.entrepreneur.com

In some cases, it is already common for companies to have bi-directional channels (such as blogs, wikis, podcasts, among others) that allow direct communication with the user, without intermediaries. More recently, digital marketing specialists have seen in social networks a tool to enhance their activities, through social participation.

Among the many advantages of marketing in social networks, the most attractive for companies are:

- A very effective target audience segmentation, depending on the location, age or shared interests.

- The possibility of measuring the effectiveness of promotional actions, through the number of daily visits or followers.

- The flexibility to make changes immediately in advertising, to correct defects that have gone unnoticed.

- The low cost of investment and the consequent obtaining of a greater profit margin.

- Greater interactivity with the target audience, allowing more participatory communication.

With these new tools, audiences cease to be passive receivers of information, in order to become co-participants of communication with companies. This increases the confidence of different audiences in large corporations, because they feel more represented and identified with them.

Although for many it is a passing fad, everything seems to point to the fact that social network marketing is here to stay and that the possibilities of growth in that direction are abundant.

Fuente:http://w2.ucab.edu.ve/las-redes-sociales-como-herramienta-del-marketing-online.html