The importance of market research in the creation of a company.

Briefly we can say that market studies are methods or a series of techniques that allow to discover, visualize and analyze the commercial potential that a business or product will have. A market study conducted effectively can reveal important aspects that should be considered in business plans and that at first glance we sometimes fail to consider.

Importance.
They allow us to define the type of clients we want to reach with our product.
The ideal location to open the business.
The most convenient price
What kind of promotion do you make to the products.
Validate the interest of the public for the product in question.


In short, market studies allow us to locate and effectively identify what our potential market is and where it is located, as well as the best way to approach it.

Source: http: //www.wilsoft-la.com