Instagram is a very popular network in recent times for users of all ages and sexes: adult women or younger men, all find attractive in this social network that has already become one of the common places of many of us as users.

There are campaigns on Instagram that we can take advantage of as community managers. Some of them are:

Awareness

Brand awareness consists of promoting the recognition of a brand among consumers. This type of campaign will help you increase the visibility of a company or its products. To do this, we try to highlight the benefits or what makes our brand unique through visual material and related messages. Instagram is a good place for emerging companies since many of their users are looking for new companies and options.

Campaigns with cause

Ethics and responsibility are values ​​that the younger audience appreciates in current times. That is why this type of campaign, where the values ​​of the company come out, are usually beneficial since not only are you looking to sell or promote a product but show the level of commitment we have as a company in terms of a cause of interest common.

Sale or promotion

It is the most frequent type of campaign and is considered a reward for followers of the brand in the social network. Through a discount or seasonal sales, we seek to attract the attention of potential customers to our products or services.

Contests

It is also one of the most popular campaigns on Instagram and its goal is to engage new customers or retain the ones that are already with our brand through contests in which they can earn a discount or even a completely free product.

Product's release

This type of process is good to take to Instagram to generate expectations among our followers in addition to showing them the advantages of our new product or service.

User generated content

UGC campaigns or user generated content encourages the interaction of the company with its followers. This type of campaign consists in the fact that the users themselves share images or videos where they show your products. This not only helps to create a bond with our customers but also to promote among others what we have to offer in addition to having content that we can use on our website, for example.

Source: Merca20.

There are many who are in need of having a web application for your company given the current times and the constant use of mobile devices by customers. However, not everyone is a programmer and many of us do not know much about this world and its processes. Bubble.is is the tool we need.

Completely online, it will allow us to create mobile applications in an easy and intuitive way. In it we can choose various elements with which to create our application and give certain effects: design, data, styles, plugins, among others, are the ones we can choose.

The tool allows us to customize each element, so we can add text, images, Google Maps or file loaders.

The only "bad" thing about this tool is that it is in English at the moment, so those who are not familiar with the language could be limited by this. Still, it is completely recommended for those who want to create a web application and are not experts in the art of programming, since it is so easy to use and so customizable that we can even backtrack in case of errors and continue working with the elements that this web gives us.

Source: Omicrono.

OPHFOODIE is the administrative system that Ophyra Marketing Group puts at your disposal to manage everything related to your gastronomic business.

Through it, you can manage a letter with which your customers can place their orders before going to the bar or restaurant or even doing it from the same through an authorized arrangement. You can also manage deliveries and even your servers can edit orders as they serve a customer.

This system has the following user levels:

• Administrator: you can manage the product category, manage the map of tables available in the establishment, create users at different levels, manage the delivery option and their schedules, manage the sales report, inventory control and times.
• Cashier: you can create the order and associate it with a customer or a table, assign a waiter, add or remove items from the order and close it to proceed with billing.
• Waiter: with an authorized mobile device and the order number issued per box, you can upload items to an order to generate the subtotal, without taxes, of the order.
• Kitchen: you can view, at all times, the orders made by order of issuance as well as the characteristic details of each one (term of the meat, for example, condiments to be used or not ...). Once the order is ready, it is selected that it is ready for delivery or you can even assign a delivery person.
• Delivery: receive the order together with the complete information of where it should go, that is, name and contact number, exact address and other information. When you deliver the order, you mark it as delivered to proceed with the next shipment.
• Client: is the person who places the order, either from home through the Internet or at the establishment using an authorized device. You can also make the payment through the application with electronic transfer or credit card as well as monitor the status of your order and qualify in terms of quality.

Depending on the requested plan, OPHFOODIE offers you the following benefits:

Services	General	Plus	App
	$39.99 per month	$ 79.99 per month	$119.99 per month
Custom self-managing menu	✓	✓	✓
Management of product categories and subcategories	✓	✓	✓
Sales cart	✓	✓	✓
Featured products	✓	✓	✓
Option for payments with credit cards, transfers or bank deposits	✓	✓	✓
Discount coupons	✓	✓	✓
History of sales and processed orders	✓	✓	✓
Activation and deactivation of the delivery option	✓	✓	✓
Tracking of products ordered at home	✓	✓	✓
Loading of areas (tables or drinks bars inside the establishment)	✓	✓	✓
Management of orders within the establishment, using devices assigned for customers, waiters and cash	✓	✓	✓
View of the orders processed in the kitchen with real-time update	✓	✓	✓
Sales report by period, product, users, promotions implemented and schedules of increased traffic	✓	✓
Interactive chat with up to 4 analysts	✓	✓
Implementation of up to 3 additional languages (English, Spanish, French and Portuguese available)	✓	✓
Option to convert into mobile app (Android and iOS available)	✓

The new edition of Graphispag will take place from March 26 to 29, 2019 in Hall 2 of the Gran Via exhibition center.

More than 200 exhibitors of graphic technology will participate in this fair dedicated to digitization, personalization and design. Leading companies such as HP, Roland DG, Epson, Heidelberg Spain, Konica Minolta or Agfa. Already 65% ​​of the space has been reserved by these and other exhibitors.

The machinery and printing equipment sectors will be highlighted in this new edition. However, it is expected that more companies of materials and media will actively participate, as well as those that are dedicated to the sectors of ink and consumables.

It will also include an exhibition section dedicated to products, materials and technological solutions for designers, as well as services for them. Last year, 17% of the visitors were designers and it is expected that in this 2019 increase this number as well as that of illustrators, students and creators.

Source: Ide-e.

Code web Barcelona, ​​from their experience, bring us what will be the trends of 2019 in terms of graphic design. Meet the styles that we have already seen in 2018 but that may have a big boom next year and be part of various advertising or marketing campaigns.

Color Channel

Have you seen those images in which yellow, blue and red are separated in layers? That's what this style is about. It owes its name to the color channels and seeks to produce a new image by separating them. But not only to separate them but also to be creative in terms of positions, if we talk about a photo or separate the chromatic spectrum.

Glitch

It is a visual effect that consists in making the image appear as if it had an error, a digital file error. The lines with pixels or broken are highly estimated and, well used, can give the image uniqueness and style.

Color explosion

It involves the use of bright and eye-catching colors within an illustration or photograph. Obviously, a good combination is important but what draws attention to this style is that basic effect almost eighty.

Ruined

It is the "destroyed" effect. In it, we have broken photographs or assemblies of elements that flake, giving them an appearance of images of the early twentieth.

Typographies

Although it is not an effect as such, typographies in recent years are increasingly elaborate and striking. It is larger, personal, almost like an illustration in itself, being it the main element of an image.

Illustration on photography

Although to some it seems that this is an aberration, the truth is that this style has given a new focus to photography as well as to illustrations. As the name implies, it is about superimposing illustrations on a photograph to complement it or make it unique in a fun and entertaining way.

Digital marketing is very important nowadays but many times the tools that can help us be more effective are not exactly free. That is why we give you this list of 8 applications that you can use at no cost.

Google Alerts

Monitor your brand or product on the network, by using a keyword. Through this tool, you will be able to verify where that keyword appears that you have used and in which web page. It does not monitor social networks.

Talkwalker

Unlike Google Alerts, this tool monitors social networks so you can use it in combination with the first to cover a wider range.

Social Mention

This application analyzes the contents on the Internet in order to know who mentions us, where and when, whether in blogs or social networks.

Ubersuggest - Neilpatel

It is an alternative tool to Google's Keyword Planner, so it will help you identify which words you should use in your content to improve your SEO.

SimilarWeb

Make benchmarking reports and other statistics for your website.

MOZ

It will help you analyze various SEO aspects of your website, especially the backlinks used.

LandBot

With it you can create your own bot to insert it into your web page in a simple way, especially for those who are not experts in programming.

SmartLook

With this tool you will be able to record in video everything that users do in your web page, which is something very valuable to measure the behavior of the users.

Source: Tecno Hotel News.

Gamification consists in integrating a certain modality of videogames to your web page or an application in order to make it more attractive and dynamic for your users. For example, you can integrate prizes or rewards when using your application, in this way people will find a reason to use them constantly, given their competitive nature.

This system ensures the loyalty of your users as well as their commitment for a long time, in addition to throwing good results for your company. This is because it achieves an emotional connection with your customers as well as giving your website a different touch, since you can implement different systems to each section to make them unique.

Advantages:

• Increase the commitment of your customers.
• Increase loyalty as well as favorable opinions towards your company.
• Give rewards to your users gives them the feeling of having met some goal.
• Differentiate each section of your web page by using different systems in each one.

Disadvantages:

• Some believe that using too basic systems create a fun experience when it is not. The competitive status must be maintained.
• You can not force people to play only because then the fun factor would be lost.
• The games should be fun, motivating and innovative so that they do not become only work, since work is not associated with fun.

Source: Survey any place.